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The Prophet

A profile of personal finance guru Dave Ramsey, who built his biblically inspired get-out-of-debt empire on the premise “it’s within your power to not take part in recessions and the economic troubles facing American families.”

Sponsor: "Challenger: An American Tragedy" by Hugh Harris

Twenty-eight years ago, the space shuttle Challenger launched from the Kennedy Space Center in Florida. Seventy-three seconds later, a stunned nation watched as flames engulfed the craft, killing all seven crewmembers on board. It was Hugh Harris, “the voice of launch control,” whom audiences across the country heard counting down to lift-off on that fateful day. In Challenger: An American Tragedy, Harris presents the story of the tragedy as only an insider can, with a by-the-second account of the launch and a comprehensive overview of the ensuing investigation.

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First Impressions

The discovery of 30,000-year old, perfectly preserved cave paintings in southern France offer a glimpse into a world that 21st-century humans can never hope to understand. The article that inspired Werner Herzog’s “Cave of Forgotten Dreams.”

Vodka Nation

How the spirit became a billion-dollar business.

Michael Roper, owner of Chicago’s Hopleaf bar and restaurant, recalls what bartending was like in the early seventies. While Smirnoff was considered top shelf, he remembers lesser varieties such as Nikolai, Arrow, Wolfschmidt, and another brand that was then ubiquitous called Mohawk. “Mohawk was cheap, cheap, cheap,” Roper remembers. “Mohawk had a factory just outside Detroit along the expressway and .  .  . all their products were made there. It’s almost like they turned a switch—whiskey, vodka, gin. And it was all junk.” Still, by 1976, vodka had surpassed bourbon and whiskey as the most popular spirit in America. Roper attributes vodka’s rise partially to women, who started drinking more spirits and ordering them on their own: “Women were not going to like Scotch—that was for cigar-smoking burly men,” he speculates. “And .  .  . it was unladylike to drink Kentucky whiskey. But it was considered somewhat ladylike to have a fancy cocktail with an olive in it.” He also remembers when a salesman first brought Miller Lite into his bar, explaining “it’s for women.” In a similar vein, Roper considers vodka a low-calorie option with “a less challenging flavor.”