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Playboy Interview: Ta-Nehisi Coates

“Things don’t just flow out of your brain. It’s not like, Hey, I’m brilliant. Show up, paper right here, bam, another banger. No—you sit and you struggle with yourself and you stop cutting your hair. I’m not cutting my hair right now. You stop shaving, like I’m not shaving right now. You remember that you can fail. I’ve failed several times. The fact that everybody else don’t see that don’t give me the right to not see it.”

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More: Ta-Nehisi Coates on the Longform Podcast

Ink, Inc.

How reality TV has changed tattooing.

Tattoos and tattoo artists have an undeniable power to attract, repulse, and intimidate. But when confronted with all this life and color, reality TV steamrolls it into the familiar “drama” of preening divas and wounded pride. “Everybody thinks they’re gonna change it,” said Anna Paige, an artist who said she’d turned down her chance at TV stardom. “Everybody thinks they’re gonna have some power.” But wait, isn’t she profiting from tattooing’s mass appeal? “I would have made money anyway.”

Vodka Nation

How the spirit became a billion-dollar business.

Michael Roper, owner of Chicago’s Hopleaf bar and restaurant, recalls what bartending was like in the early seventies. While Smirnoff was considered top shelf, he remembers lesser varieties such as Nikolai, Arrow, Wolfschmidt, and another brand that was then ubiquitous called Mohawk. “Mohawk was cheap, cheap, cheap,” Roper remembers. “Mohawk had a factory just outside Detroit along the expressway and .  .  . all their products were made there. It’s almost like they turned a switch—whiskey, vodka, gin. And it was all junk.” Still, by 1976, vodka had surpassed bourbon and whiskey as the most popular spirit in America. Roper attributes vodka’s rise partially to women, who started drinking more spirits and ordering them on their own: “Women were not going to like Scotch—that was for cigar-smoking burly men,” he speculates. “And .  .  . it was unladylike to drink Kentucky whiskey. But it was considered somewhat ladylike to have a fancy cocktail with an olive in it.” He also remembers when a salesman first brought Miller Lite into his bar, explaining “it’s for women.” In a similar vein, Roper considers vodka a low-calorie option with “a less challenging flavor.”

Prodigal Sun

Energy problems are long problems that often receive short solutions. In 2000, when Mother Jones ran this history about what happened to the energy research boom of the late 70s and early 80s, I was buying $0.99 a gallon gas for my Escort. I chose this story because I think longform journalism can keep people interested in these issues that require decadal attention but are subject to year-to-year fluctuations in public interest. And it’s a great story.

-A. Madrigal

The Longform Podcast published its final episode in June 2024. All 585 interviews will remain available on longform.org, Apple Podcasts, and Spotify.

Longform.org ran from April 2010 to December 2022 and recommended more than 10,000 pieces of nonfiction. The complete archive can be found here.

Thanks for reading and for listening,
Aaron Lammer and Max Linsky, co-founders

Sponsor: Aeon Magazine

Only a handful of animals in the world can be tamed, but that can’t stop a homesick 15-year-old girl from trying.

In “A Raccoon of My Own,” new in Aeon Magazine, American psychologist and best-selling writer Lauren Slater recalls an exquisitely painful time in her youth, when, cast adrift from home herself, she adopted a baby raccoon. Her relationship with “Amelia” blossomed—one creature adapting to, and learning from the other. But Amelia’s wild instincts could not be contained in suburban domestic life, as Lauren was soon to realize.

Read it in Aeon Magazine—a new digital magazine publishing daily essays on ideas, culture and science.

Noreen Malone wrote "Cosby: The Women — An Unwanted Sisterhood," this week's cover story in New York.

“We interviewed them all separately, and that was what was so striking: they all kept saying the same thing, down to the details of what they say Cosby did and how they processed it. Those echoes were what helped us know how to shape the story.”

Thanks to our sponsor, TinyLetter.

Sponsor: Fairway Solitaire

What happens when you combine golf, solitaire and a Caddyshack-esque gopher?

From USA Today: “Every once in a while a game comes along that’s so engrossing you can’t simply put it down… add Fairway Solitaire to that coveted list…Even if you’re not a fan of golf…Good luck with getting anything done in the coming months.”

Get it free for iPhone and iPad.

For information about sponsoring Longform, click here.