Business, Casual.

TheFacebook, as it was then called, had just reached 1.5 million users:

In the end, Zuckerberg says, quarrels over money rarely come up because money is not their priority. “We’re in a really interesting place because if you look at the assets we have, we’re fucking rich,” Zuckerberg adds. “But if you look at like the cash and the amount of money we have to live with, we’re dirt poor. All the stuff we own is tied up in random assets” like servers and the company itself. “Living like we do now, it’s, like, not that big of a deal for us. We’re not like, Aw man, I wish I had a million dollars now. Because, like, we kind of like living like college students and being dirty. It’s fun."

A Conspiracy of Hogs: The McRib as Arbitrage

The absurd scale of McDonald’s’ economics suggests a company more like a commodity trader than a chain of restaurants.

At this volume, and with the impermanence of the sandwich, it only makes sense for McDonald’s to treat the sandwich as a sort of arbitrage strategy: at both ends of the product pipeline, you have a good being traded at such large volume that we might as well forget that one end of the pipeline is hogs and corn and the other end is a sandwich. McDonald’s likely doesn’t think in these terms, and neither should you.

Michael Arrington's Revenge

On the TechCrunch founder’s venture capital fund, and a new breed of startup investor.

As Twitter-loving VC investors have become brand names themselves (Fred Wilson, Marc Andreessen, Chris Sacca), what one might call the auteur theory of venture capitalism has emerged—the idea that startup companies bear the unique creative signature of those who invested in them. To study a venture capitalist’s portfolio is to study his oeuvre.

American Everyman

How Warren Buffett’s public image has aided his success.

As a successful investor, he merely moved markets; but as the charismatic, reassuring, quotable prototype of the honest capitalist (a sort of J. P. Morgan with a moral sense), he's capable of influencing elections, galvanizing rock-concert-size crowds, and in general defining how we Americans feel about the system that underlies our wealth.

Should Occupy Wall Street Take Up Arms?

“It’s striking that for all the talk about polarization in the US, the Tea Party Movement and Occupy Wall Street are entirely non-violent. Overseas, no one expected the Arab Spring protests to be as nonviolent as they were,” Pinker wrote in an email. The threat of overwhelming reprisal from authorities may have brought some peace to seventeenth- and eighteenth-century England, but Pinker also pointed to research that, today, “nonviolent protest movements achieve their aims far more often than violent ones.” Still, the story of violence’s decline contains much violence, and America is no exception.