The Local-global Flip

The idea that people would “inexpensively have access to a tremendous global computation and networking facility” was supposed to create wealth and wellbeing. Has it instead created a technologically advanced dystopia?

Where Do Dwarf-Eating Carp Come From?

A profile of Tarn and Zach Adams, creators of the computer game Dwarf Fortress:

Dwarf Fortress may not look real, but once you’re hooked, it feels vast, enveloping, alive. To control your world, you toggle between multiple menus of text commands; seemingly simple acts like planting crops and forging weapons require involved choices about soil and season and smelting and ores. A micromanager’s dream, the game gleefully blurs the distinction between painstaking labor and creative thrill.

How Google Dominates Us

On how search and advertising became indistinguishable, the finer points of not being evil, and why privacy is by nature immeasurable. How Google made us the product:

“Google conquered the advertising world with nothing more than applied mathematics,” wrote Chris Anderson, the editor of Wired. “It didn’t pretend to know anything about the culture and conventions of advertising—it just assumed that better data, with better analytical tools, would win the day. And Google was right.”

Inside Match.com

A look at the dating site's new algorithm.
Codenamed “Synapse”, the Match algorithm uses a variety of factors to suggest possible mates. While taking into account a user’s stated ­preferences, such as desired age range, hair colour and body type, it also learns from their actions on the site. So, if a woman says she doesn’t want to date anyone older than 26, but often looks at ­profiles of thirty-somethings, Match will know she is in fact open to meeting older men. Synapse also uses “triangulation”. That is, the algorithm looks at the behaviour of similar users and factors in that ­information, too.

Cisco's Big Bet on New Songdo: Creating Cities From Scratch

On the development of South Korea’s New Songdo and Cisco’s plans to build smart cities which will “offer cities as a service, bundling urban necessities – water, power, traffic, telephony – into a single, Internet-enabled utility, taking a little extra off the top of every resident’s bill.” The demand for such cities is enormous:

China doesn't need cool, green, smart cities. It needs cities, period -- 500 New Songdos at the very least. One hundred of those will each house a million or more transplanted peasants. In fact, while humanity has been building cities for 9,000 years, that was apparently just a warm-up for the next 40. As of now, we're officially an urban species. More than half of us -- 3.3 billion people -- live in a city. Our numbers are projected to nearly double by 2050, adding roughly a New Songdo a day; the United Nations predicts the vast majority will flood smaller cities in Africa and Asia.

Looking for Someone

Inside the world of online dating:

If the dating sites had a mixer, you might find OK Cupid by the bar, muttering factoids and jokes, and Match.com in the middle of the room, conspicuously dropping everyone’s first names into his sentences. The clean-shaven gentleman on the couch, with the excellent posture, the pastel golf shirt, and that strangely chaste yet fiery look in his eye? That would be eHarmony.

The Rise and Inglorious Fall of Myspace

How what was once one of the most popular websites on Earth—with ambitions to redefine music, dating, and pop culture—became a graveyard of terrible design and failed corporate initiatives:

In retrospect, DeWolfe says, the imperative to monetize the site stunted its evolution: "When we did the Google deal, we basically doubled the ads on our site," making it more cluttered. The size, quality, and placement of ads became another source of tension with News Corp., according to DeWolfe and another executive. "Remember the rotten teeth ad?" DeWolfe says. "And the weight-loss ads that would show a stomach bulging over a pair of pants?"

Did My Brother Invent E-Mail With Tom Van Vleck?

Noel Morris’s place in history? Noel Morris was my older brother, who had dropped out of MIT and spent most of his waking hours holed up in an apartment working at a computer terminal. This was in the ‘60s, long before there was anything close to a home computer. The name Tom Van Vleck was not unfamiliar. He was a friend of my brother’s who worked with him at MIT in those days. I called him.
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  5. Part Five

Playboy Interview: Marshall McLuhan

Today, in the electronic age of instantaneous communication, I believe that our survival, and at the very least our comfort and happiness, is predicated on understanding the nature of our new environment, because unlike previous environmental changes, the electric media constitute a total and near-instantaneous transformation of culture, values and attitudes.