Inside Instagram: How Slowing Its Roll Put the Little Startup in the Fast Lane

On the popular iPhone app.

Just the day before, President Barack Obama had signed on and begun sending out photos. This seemed like a real sign that Instagram had arrived. Obama already has accounts on Flickr and Facebook. He (or his people) must have seen something unique and wonderful in Instagram's audience, some way to reach people via that channel that it couldn't through others. When the President joins your network, it's news. And while it's great news, it can be the kind of thing a company isn't prepared for. But as it turns out, Obama is a fractional compared to Justin Bieber.

Let the Robot Drive

The autonomous car of the future is here:

I was briefly nervous when Urmson first took his hands off the wheel and a synthy woman’s voice announced coolly, “Autodrive.” But after a few minutes, the idea of a computer-driven car seemed much less terrifying than the panorama of indecision, BlackBerry-fumbling, rule-flouting, and other vagaries of the humans around us—including the weaving driver who struggles to film us as he passes.

Michael Arrington's Revenge

On the TechCrunch founder’s venture capital fund, and a new breed of startup investor.

As Twitter-loving VC investors have become brand names themselves (Fred Wilson, Marc Andreessen, Chris Sacca), what one might call the auteur theory of venture capitalism has emerged—the idea that startup companies bear the unique creative signature of those who invested in them. To study a venture capitalist’s portfolio is to study his oeuvre.

My First Flame

An early take on the dark side of cyberspace:

Like many newcomers to the "net"--which is what people call the global web that connects more than thirty thousand on-line networks--I had assumed, without really articulating the thought, that while talking to other people through my computer I was going to be sheltered by the same customs and laws that shelter me when I'm talking on the telephone or listening to the radio or watching TV. Now, for the first time, I understood the novelty and power of the technology I was dealing with.

Steve Jobs, Apple CEO and Co-Founder, Is Dead

Mr. Jobs's pursuit for aesthetic beauty sometimes bordered on the extreme. George Crow, an Apple engineer in the 1980s and again from 1998 to 2005, recalls how Mr. Jobs wanted to make even the inside of computers beautiful. On the original Macintosh PC, Mr. Crow says Mr. Jobs wanted the internal wiring to be in the colors of Apple's early rainbow logo. Mr. Crow says he eventually convinced Mr. Jobs it was an unnecessary expense.

Slow Scan to Moscow

How amateur tinkerers electronically contacted Russia during the Cold War:

The object of Joel's attention at this moment, however, as it is much of the time, is his four-pound, briefcase-size Radio Shack Tandy Model 100 portable computer. "I bought this machine for $399. For $1.82 a minute - $1.82! - I can send a telex message to Moscow. This technology is going to revolutionize human communications! Think what it will mean when you can get thousands of Americans and Soviets on the same computer network. Once scientists in both countries begin talking to each other on these machines they won't be able to stop. And we'll be taking a running leap over the governments on both sides.

It Knows

On the Google conundrum:

It’s clearly wrong for all the information in all the world’s books to be in the sole possession of a single company. It’s clearly not ideal that only one company in the world can, with increasing accuracy, translate text between 506 different pairs of languages. On the other hand, if Google doesn’t do these things, who will?

"I Just Called to Say I Love You"

On cell phones and the decline of public space.

One of the great irritations of modern technology is that when some new development has made my life palpably worse and is continuing to find new and different ways to bedevil it, I'm still allowed to complain for only a year or two before the peddlers of coolness start telling me to get over it already Grampaw--this is just the way life is now.

The Quest for the Golden Nintendo Game

On video game collectors’ “holy grail” – a Nintendo World Championships cartridge:

Wired.com tracked down some of the Nintendo World Championships participants and serious videogame collectors whose lives have touched by these coveted artifacts of a bygone 8-bit era. Here are their stories.