Sneaking Into Pantone HQ

Inside the color forecaster.

There are no analytics measuring success of color forecasting—how would one even accurately measure such a thing? To play it safe most companies rely on a range of color forecasts. Eiseman says Pantone’s effort, and perhaps color forecasting in general, suffers from two misconceptions. The first is that there is some kind of “evil cabal” that “schemes to get the colors out there.” The second is “let’s just throw a dart and wherever it lands is what’s going to be the hot color for next year.”

Tragedy at VQR

The managing editor’s suicide has received extensive press coverage, in part because the story appeared to be a relatively simple one: his boss was a bully. It was more complicated than that.