Inside Match.com

A look at the dating site's new algorithm.
Codenamed “Synapse”, the Match algorithm uses a variety of factors to suggest possible mates. While taking into account a user’s stated ­preferences, such as desired age range, hair colour and body type, it also learns from their actions on the site. So, if a woman says she doesn’t want to date anyone older than 26, but often looks at ­profiles of thirty-somethings, Match will know she is in fact open to meeting older men. Synapse also uses “triangulation”. That is, the algorithm looks at the behaviour of similar users and factors in that ­information, too.

Want Your Kid to Disappear?

Inside a transport service for “problem” children:

In his first year of business, [Rick Strawn] escorted eight teens to behavior modification schools. Since then, his company has transported more than 700 kids between the ages of 8 and 17.

A Major-League Divorce

How Frank and Jamie McCourt bought the Dodgers for “for less than the price of an oceanfront home in Southampton” and eventually became entangled in one of the most expensive divorces in California history, which laid bare their finances and confirmed what many already knew: they had bankrupted one of the most storied franchises in baseball.

In all, the McCourts reportedly took $108 million out of the team in personal distributions over five years—a sum that Molly Knight, a reporter with ESPN who has extensively covered the story, notes is eerily similar to the cash payment that she says Frank McCourt has claimed he made for the team.

My Summer at an Indian Call Center

Next is "culture training," in which trainees memorize colloquialisms and state capitals, study clips of Seinfeld and photos of Walmarts, and eat in cafeterias serving paneer burgers and pizza topped with lamb pepperoni. Trainers aim to impart something they call "international culture"—which is, of course, no culture at all, but a garbled hybrid of Indian and Western signifiers designed to be recognizable to everyone and familiar to no one. The result is a comically botched translation—a multibillion dollar game of telephone. "The most marketable skill in India today," the Guardian wrote in 2003, "is the ability to abandon your identity and slip into someone else's."

Don't Look Back

A profile of California congressman Darrell Issa:

A few days after we met in Las Vegas, Issa called me. He was concerned about all my questions regarding his early life and didn’t see why they were newsworthy. The conversation was awkward.

Cisco's Big Bet on New Songdo: Creating Cities From Scratch

On the development of South Korea’s New Songdo and Cisco’s plans to build smart cities which will “offer cities as a service, bundling urban necessities – water, power, traffic, telephony – into a single, Internet-enabled utility, taking a little extra off the top of every resident’s bill.” The demand for such cities is enormous:

China doesn't need cool, green, smart cities. It needs cities, period -- 500 New Songdos at the very least. One hundred of those will each house a million or more transplanted peasants. In fact, while humanity has been building cities for 9,000 years, that was apparently just a warm-up for the next 40. As of now, we're officially an urban species. More than half of us -- 3.3 billion people -- live in a city. Our numbers are projected to nearly double by 2050, adding roughly a New Songdo a day; the United Nations predicts the vast majority will flood smaller cities in Africa and Asia.

The Rise and Inglorious Fall of Myspace

How what was once one of the most popular websites on Earth—with ambitions to redefine music, dating, and pop culture—became a graveyard of terrible design and failed corporate initiatives:

In retrospect, DeWolfe says, the imperative to monetize the site stunted its evolution: "When we did the Google deal, we basically doubled the ads on our site," making it more cluttered. The size, quality, and placement of ads became another source of tension with News Corp., according to DeWolfe and another executive. "Remember the rotten teeth ad?" DeWolfe says. "And the weight-loss ads that would show a stomach bulging over a pair of pants?"

The Pet-Death Business

On animal cremation and burial in New York:

Riding around Manhattan on a delivery run with a car full of pet cremains, it's hard not to look at the world differently. The omnipresence of pets becomes glaringly obvious, and their inevitable fate is never far from the mind. It's easy to imagine the whippet being jaywalked across Eighth Avenue getting hit by a car. The cocker spaniel on 23rd Street? A bucket of cocker bones in the making.