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Clothing

Sex

Sweatpants in Paradise

The immersive mise en scène of a 2010 Hollister flagship store, redolent of California beach towns that don’t exist, “lazy, hygienic sexuality,” and weed.

Molly Young The Believer Sep 2010 10min Permalink

Arts

Rick Owens Is Still Out There

“The palace doors flew open. It was him. It was Rick Owens, the American-born designer known to his fans as the Lord of Darkness.”

John Jeremiah Sullivan GQ Sep 2018 25min Permalink

Arts

How Clown Pants Saved My Life

An essay on clothing in uncertain times.

Read more

Baron on the Longform Podcast

Zach Baron GQ Mar 2017 15min Permalink

Business

Thinx Promised a Feminist Utopia to Everyone But Its Employees

The period underwear giant struggles to live up to its corporate ideals.

Hilary George-Parkin Racked Mar 2017 15min Permalink

Arts Business

How Jenna Lyons Transformed J. Crew Into A Cult Brand

“J.Crew employees reveal themselves by the nakedness of their ankles. It’s as if the company’s uniform, ambiently dictated by Lyons, is enforced only from the knees down.”

Danielle Sacks Fast Company Apr 2013 Permalink

Arts

De Nimes

The history of blue jeans, “America’s greatest contribution to the global closet.”

Jenni Avins Vice Mar 2013 10min Permalink

Business

The man behind Abercrombie & Fitch

Profile of the flip-flop wearing 61-year-old ‘dude’ who turned around a dying company by selling all-American sex to teens – and isn’t apologizing.

Benoit Denizet-Lewis Salon Jan 2006 Permalink

Uniqlones

Tadashi Yanai (“he is like Warren Buffett in Japan”) takes his Uniqlo brand stateside.

Byrant Urstadt New York May 2010 20min Permalink