Wendy MacNaughton is a graphic journalist and the co-author of Pen & Ink: Tattoos and the Stories Behind Them.

"We mostly hear stories from big personalities who already have a spotlight on them. I think that everybody carries stories that are just as profound as the ones we hear from celebrities or whoever. I’m interested in the stories of people who don’t usually get to tell them. I think those are sometimes the most interesting."

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Alec Wilkinson is a staff writer for The New Yorker.

“My hero was Joseph Mitchell, that was how you did reporting. There was nothing conniving about it or cunning — you just simply kept returning and kept returning.”

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Krista Tippett is the host of On Being and the author of Becoming Wise: An Inquiry into the Mystery and Art of Living.

“Good journalists in newsrooms hold themselves to primitive standards when they’re covering religious ideas and people. They’re sloppy and simplistic in a way that they would never be with a political or economic person or idea. I mean they get facts wrong. They generalize. Because they don’t take it seriously, and they don’t know how to take it seriously.”

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Noreen Malone wrote "Cosby: The Women — An Unwanted Sisterhood," this week's cover story in New York.

“We interviewed them all separately, and that was what was so striking: they all kept saying the same thing, down to the details of what they say Cosby did and how they processed it. Those echoes were what helped us know how to shape the story.”

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Andrew Marantz is a staff writer at The New Yorker. His new book is Antisocial: Online Extremists, Techno-Utopians, and the Hijacking of the American Conversation.

“Some nonfiction can be reduced to a bulletpoint primer, but a good book is a good book. Whether it’s fiction or nonfiction, it should create a feeling, it should create a world, it should be a feeling that you want to live in and that tilts the way you see things. Isn’t that the point?”

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Naomi Klein is a senior correspondent at The Intercept and the author of The Shock Doctrine and No Logo. Her most recent book is On Fire: The (Burning) Case for a Green New Deal.

“I have no idea whether we will do this. All I know is there is a slim chance, a very slim chance, that we could make things a lot better than if we do nothing and just let it burn. The stakes of that are so high that I’m not going to spend my time trying to figure out whether our chances are good or not. I’m just gonna try to enlarge those chances.”

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Mary Roach is the author of seven nonfiction books, including her latest, Fuzz: When Nature Breaks the Law.

"In these realms of the taboo, there's a tremendous amount of material that is really interesting, but that people have stayed away from. ... I'm kind of a bottom feeder. It's down there on the bottom where people don't want to go. But if that's what it takes to find interesting, new material, I'm fine with it. I don't care. I'm not easily grossed out. I don't feel that there's any reason why we shouldn't look at this. And over time, I started to feel that ... the taboo was preventing people from having conversations that it would be healthy to have."

Vauhini Vara is a contributing writer at Wired and author of the novel The Immortal King Rao.

“With a magazine story, it might be like six months or a year or two, if it's something that took you a long time. With this [novel], it was 13 years for me, but the sort of emotional arc felt similar, where there were these periods of despair and a sense that like, this wasn't going anywhere, and then these periods where like, I'm a genius and this is going to be the best book ever written. You go back and forth, as we do with our journalism. But then with every draft of it, I always felt like, all right, this is better than the last draft at least. I don't know what the next one is going to look like, but this is definitely an improvement. And I feel like that's what kept me feeling like I was at least moving in the right direction.”

Chris Ryan is the editorial director for The Ringer, where he co-hosts The Watch and The Rewatchables.

“There is a point where there’s just too much stuff. I can’t read a 5,000-word feature, 10 blog posts, and listen to three podcasts, and then do it all again the next day. So that is the line you walk in digital publishing, whether it’s for editorial stuff or for podcasting. You have to accept the fact that there is not going to be a single person out there who listens to it all, and who can read it all, and who can watch it all. But you can imbue everything you do with a certain quality—both like a personality, characteristic quality, but also like a quality of production—that hopefully anybody who does like this kind of thing will find some value in it.”

Kathryn Schulz is a staff writer for The New Yorker. "The Really Big One," her article about the rupturing of the Cascadia fault line, won the 2016 Pulitzer Prize.

“I can tell you in absolute sincerity: I didn't realize I was writing a scary story. Obviously I know the earthquake is going to be terrifying, and that our lack of preparedness is genuinely really scary. But, as I think often happens as a reporter, you toggle between professional happiness, which is sometimes, frankly, even professional glee—you’re just so thrilled you’re getting what you’re getting—and then the sort of more human and humane response, which comes every time you really set down your pen and think about what it is you’re actually reporting about.”

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Jonathan Abrams covers the NBA for Grantland.

"Players know that with the stories I do I'm not trying to burn anybody. I'm trying to tell a story for what it's worth and be honest to that person. ...That's one of my main goals, that you know why this person is [a certain] way when they step on the court. You know why Monta Ellis is going to keep shooting the ball. You know why Zach Randolph is such a gritty player. What these guys have gone through growing up, it materializes in their game."

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Tim Ferriss is the author of The Four-Hour Workweek and The Four-Hour Body.

“If you have a fitness magazine, you can’t just write one issue, ‘Here are the rules!’ ... My job, conversely, is to make myself obsolete. The last thing I want to be is a guru, someone people come to for answers. I want to be the person people come to for better questions.”

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Aleksandar Hemon is a writer from Bosnia whose fiction and non-fiction has appeared in The New Yorker and Granta. His books include The Lazarus Project, The Question of Bruno, and The Book of My Lives.

“For me and for everyone I know, that's the central fact of our lives. It's the trauma that we carry, that we cannot be cured of. The way things are in Bosnia, it's far from over. It's not peace, it's the absence of war. It's always there as a possibility. There's no way to imagine anything beyond a society defined by war.”

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Venkatesh Rao is the founder of Ribbonfarm and the author of Breaking Smart.

“I would say I was blind and deaf and did not know anything about how the world worked until I was about 25. It took until almost 35 before I actually cut loose from the script. The script is a very, very powerful thing. The script wasn’t working for me.”

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Craig Mod is a writer and photographer. His podcast is On Margins.

“You pick up an iPad, you pick up an iPhone—what are you picking up? You’re picking up a chemical-driven casino that just plays on your most base desires for vanity and ego and our obsession with watching train wrecks happen. That’s what we’re picking up and it’s counted in pageviews, because—not to be reductive and say that it’s a capitalist issue, but when you take hundreds of millions of dollars of venture capital, and you’re building models predicated on advertising, you are gonna create fucked-up algorithms and shitty loops that take away your attention. And guess what? You need to engage with longform texts. You need control of your attention. And so I think part of what subverted our ability to find this utopian reading space is the fact that so much of what’s on these devices is actively working to destroy all of the qualities needed to create that space.”

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Kevin Kelly is a writer and a founding executive editor of Wired Magazine. He is the author of What Technology Wants, Out of Control and The Inevitable: Understanding the Twelve Technological Forces That Will Shape Our Future.

“I always try to write about the future—and it became harder and harder because things would catch up so fast. If you read Out of Control now, I’ve heard that people say, ‘well, this is obvious.’ I have to tell you, it was dismissed as entirely pie-in-the-sky, wild-eyed craziness twenty-five years ago.”

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Nancy Updike is a founding producer and senior editor at This American Life. Jenelle Pifer, a former Longform Podcast editor, is a senior producer at Serial. Their new three-part podcast, hosted by Updike and produced by Pifer, is We Were Three.

Updike: “I say it’s a story that’s a bit about COVID, but really about a family, and that’s the closest I’ve gotten to a short version. I don’t know. Why is that? I never have a short version of something I’m working on—never.”

Pifer: “We were doing a lot of talking about, for Nancy, what are the driving questions you tend to be attracted to? There were a few things we came up with, one of which was that you tend to gravitate toward stories where somebody is in the middle of something that they don’t know what to make of yet, and you kind of just want to sit with them and see what direction they walk in, or what they say, or what meaning they put onto something.”

David Grann is a staff writer for The New Yorker. His new book is The Wager: A Tale of Shipwreck, Mutiny and Murder.

“I became very haunted by the stories that [nations] don't tell. Nations and empires preserve their powers not only by the stories they tell, but also by the stories they leave out. … Early in my career, if I came across the silences in a story, I might not have highlighted them, because I thought, Well, there's nothing to tell there. And now I try to let the silences speak.”

Ann Friedman is a writer, editor and co-founder of Tomorrow.

"The notion of kissing up is super weird to me. You should always be kissing down and sideways, to the people who are going to be working alongside you and coming up behind you. I'm really aware of my impending irrelevance. ... I'm waiting for that day when I'm in dire need of work and 65 years old—because none of us are retiring, obviously—and I don't understand how to write on Google Glass or whatever we're composing on then. I want there to be some journalist who remembers when I got on the phone with her in 2013 and helped her negotiate for her first salary and throws me a fucking bone. I think about that moment a lot."</i>

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George Saunders has written for The New Yorker and GQ. His latest collection of short stories is Tenth of December.

“Maybe you would understand your artistry to be: put me anywhere. I'll find human beings, I'll find human interest, I'll find literature. And I guess you could argue the weirder, or maybe the less explored the place, the better.”

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Naomi Zeichner is editor-in-chief of The Fader.

“Right now in rap there’s kind of a huge tired idea that kids are trying to kill their idols, and kids have no respect for history, and kids are making bastardized crazy music, and how dare they? I just don’t even know why we still care about this false dichotomy. Kids are coming from where they come from, they’re going where they’re going. And it’s like, do you want to try to learn about where they’re coming from and where they’re going, or do you not?”

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Ezra Edelman is the director of O.J.: Made in America.

“When I say what I learned is that America is even more fucked up than I had previously thought, it’s that—the superficiality of it. How we are willingly seduced by these shiny people and these shiny things. And, again, when I looked at O.J.’s trajectory, that was an operating principle.”

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Tina Brown, the former editor of Vanity Fair and The New Yorker, is the founder of Women in the World. Her latest book is The Vanity Fair Diaries.

“I believed that my bravado had no limit, if you know what I mean. I see limits now, let’s put it that way. I do see limits. But you know, I’m still pretty reckless when I want something. That’s why I don’t tweet much. I’ll say something that will just cause me too much trouble.”

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Bradley Hope and Tom Wright are former journalists at The Wall Street Journal, the co-founders of journalism studio Project Brazen, and the co-authors of the book Billion Dollar Whale.

Their new podcast is Corinna and The King. Hope’s new book is “The Rebel and the Kingdom.”

“We’re a little bit skeptical of just jumping into the big story of the day with something that doesn’t feel differentiated. It needs to have character, storytelling—it can’t just be a great topic, or an important topic, even.”

Evan Ratliff, a co-host of the Longform Podcast, discusses "The Oilman's Daughter," his new story in The Atavist.

"This woman was given the opportunity to take on a new identity. And it was a mistake. She never should've done it. If there was a way for her to go back and say, 'No, I don't want to know this. I want to be who I am,' then I think she should've taken that. … I'm fascinated with people who want to radically shift their identity. It almost never works out well."