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Inside Instagram: How Slowing Its Roll Put the Little Startup in the Fast Lane

On the popular iPhone app.

Just the day before, President Barack Obama had signed on and begun sending out photos. This seemed like a real sign that Instagram had arrived. Obama already has accounts on Flickr and Facebook. He (or his people) must have seen something unique and wonderful in Instagram's audience, some way to reach people via that channel that it couldn't through others. When the President joins your network, it's news. And while it's great news, it can be the kind of thing a company isn't prepared for. But as it turns out, Obama is a fractional compared to Justin Bieber.

Elif Batuman is a novelist and a staff writer at The New Yorker. Her latest article is “Japan’s Rent-a-Family Industry.”

“I hear novelists say things sometimes like the character does something they don’t expect. It’s like talking to people who have done ayahuasca or belong to some cult. That’s how I felt about it until extremely recently. All of these people have drunk some kind of Kool Aid where they’re like, ‘I’m in this trippy zone where characters are doing things.’ And I would think to myself, if they were men—Wow, this person has devised this really ingenious way to avoid self-knowledge. If they were women, I would think—Wow, this woman has found an ingenious way to become complicit in her own bullying and silencing. It’s only kind of recently—and with a lot of therapy actually—that I’ve come to see that there is a mode of fiction that I can imagine participating in where, once I’ve freed myself of a certain amount of stuff I feel like I have to write about, which has gotten quite large by this point, it would be fun to make things up and play around.”

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Train of Thought: On the 'Subway' Photographs

An essay drawn from the introduction of Davidson’s iconic book Subway, first published in 1986:

To prepare myself for the subway, I started a crash diet, a military fitness exercise program, and early every morning I jogged in the park. I knew I would need to train like an athlete to be physically able to carry my heavy camera equipment around in the subway for hours every day. Also, I thought that if anything was going to happen to me down there I wanted to be in good shape, or at least to believe that I was. Each morning I carefully packed my cameras, lenses, strobe light, filters, and accessories in a small, canvas camera bag. In my green safari jacket with its large pockets, I placed my police and subway passes, a few rolls of film, a subway map, a notebook, and a small, white, gold-trimmed wedding album containing pictures of people I’d already photographed in the subway. In my pants pocket I carried quarters for the people in the subway asking for money, change for the phone, and several tokens. I also carried a key case with additional identification and a few dollars tucked inside, a whistle, and a small Swiss Army knife that gave me a little added confidence. I had a clean handkerchief and a few Band-Aids in case I found myself bleeding.

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The Toughest Coach There Ever Was

“Robert Victor Sullivan, whom you’ve surely never heard of, was the toughest coach of them all. He was so tough he had to have two tough nicknames, Bull and Cyclone, and his name was usually recorded this way: coach Bob “Bull” “Cyclone” Sullivan or coach Bob (Bull) (Cyclone) Sullivan. Also, at times he was known as Big Bob or Shotgun. He was the most unique of men, and yet he remains utterly representative of a time that has vanished, from the gridiron and from these United States.”