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A Conspiracy of Hogs: The McRib as Arbitrage

The absurd scale of McDonald’s’ economics suggests a company more like a commodity trader than a chain of restaurants.

At this volume, and with the impermanence of the sandwich, it only makes sense for McDonald’s to treat the sandwich as a sort of arbitrage strategy: at both ends of the product pipeline, you have a good being traded at such large volume that we might as well forget that one end of the pipeline is hogs and corn and the other end is a sandwich. McDonald’s likely doesn’t think in these terms, and neither should you.

A People’s History of Black Twitter

An oral history of one of the most influential communities on the internet.

  1. Part I: Coming Together (2000-2012)

    From #UKnowUrBlackWhen to #BlackLivesMatter, how a loose online network became a pop culture juggernaut, an engine of social justice, and a lens into the future.

  2. Part II: Rising Up (2012–2016)

    No longer just an online movement, Black Twitter takes to the streets—and finds its voice.

  3. Part III: Getting Through (2016-present)

    Joy and pain, harmony and discord, organization and chaos—there’s no single way to define Black Twitter’s complex, ongoing legacy.