A profile of the chairman of Fox News.

Drought, dread, and family in the American Southwest.

On the world’s longest foot race, which takes place entirely within Queens, N.Y.:

Such were the hazards last summer in Jamaica, Queens, at the tenth running of the Self-Transcendence 3,100. The fifteen participants—all but two of them disciples of the Bengali Guru Sri Chinmoy, who has resided in the neighborhood for forty years—hailed from ten countries on three continents. They ran in all weather, seven days a week, from 6:00 a.m. to midnight, or until their bodies compelled them to rest. If they logged fewer than fifty miles on a given day, they risked disqualification. By their own reckoning, the runners climbed eight meters per lap, mounting and descending a spectral Everest every week and a half. They toiled in this fashion for six to eight weeks, however long it took them to complete 5,649 circuits—3,100 miles—around a single city block.

On the moral responsibility to break unjust laws.

In 1972, James Wolcott arrived in New York armed with a letter of recommendation from Norman Mailer. He hoped to land a job at The Village Voice. Excerpted from his memoir, Lucking Out.

How lucky I was, arriving in New York just as everything was about to go to hell. I had no idea how fortunate I was at the time, eaten up as I was by my own present-tense concerns and taking for granted the lively decay, the intense dissonance, that seemed like normality.

The story of Robert Quinones:

Fifteen months of carnage in Iraq had left the 29-year-old debilitated by post-traumatic stress disorder. But despite his doctor’s urgent recommendation, the Army failed to send him to a Warrior Transition Unit for help. The best the Department of Veterans Affairs could offer was 10-minute therapy sessions — via videoconference. So, early on Labor Day morning last year, after topping off a night of drinking with a handful of sleeping pills, Quinones barged into Fort Stewart’s hospital, forced his way to the third-floor psychiatric ward and held three soldiers hostage, demanding better mental health treatment.

On Jews:

The Jews are happy in the United States. There are now two hundred congregations of them here, half of whom have arrived within the last twelve years. They are good citizens, firmly attached to those liberal principles to which they owe their deliverance from degrading and oppressive laws, and are rising in the esteem of the people among whom they dwell. Their attachment to the system of universal education is hereditary; it dates back three thousand years; and though their religious feelings are wounded by the opening exercises of many public schools, they would not for that reason destroy them.

Clarence Thomas, then-chairman of the U.S. Equal Employment Opportunity Commission, profiled by Juan Williams:

He agrees with Reagan's characterization of the civil-rights leaders as old men fomenting discontent to justify their own "rather good positions." "The issue is economics—not who likes you." Thomas has told me. "And when you have the economics, people do have a way of changing their attitudes toward you. I don't see how the civil-rights people today can claim Malcolm X as one of their own. Where does he say black people should go begging the Labor Department for jobs? He was hell on integrationists. Where does he say you should sacrifice your institutions to be next to white people?"

“There are critics who see their job as to be on the side of the artist, or in a state of imaginative sympathy or alliance with the artist. I think it's important for a critic to be populist in the sense that we’re on the side of the public. I think one of the reasons is, frankly, capitalism. Whether you’re talking about restaurants or you’re talking about movies, you’re talking about large-scale commercial enterprises that are trying to sell themselves and market themselves and publicize themselves. A critic is, in a way, offering consumer advice.”

How Viennese psychologist Ernest Dichter transformed advertising:

What makes soap interesting? Why choose one brand over another? Dichter’s first contract was with the Compton Advertising Agency, to help them sell Ivory soap. Market research typically involved asking shoppers questions like “Why do you use this brand of soap?” Or, more provocatively, “Why don’t you use this brand of soap?” Regarding such lines of inquiry as useless, Dichter instead conducted a hundred so-called “depth interviews”, or open-ended conversations, about his subjects’ most recent scrubbing experiences. The approach was not unlike therapy, with Dichter mining the responses for encoded, unconscious motives and desires. In the case of soap, he found that bathing was a ritual that afforded rare moments of personal indulgence, particularly before a romantic date (“You never can tell,” explained one woman). He discerned an erotic element to bathing, observing that “one of the few occasions when the puritanical American [is] allowed to caress himself or herself [is] while applying soap.” As for why customers picked a particular brand, Dichter concluded that it wasn’t exactly the smell or price or look or feel of the soap, but all that and something else besides—that is, the gestalt or “personality” of the soap.

How the spirit became a billion-dollar business.

Michael Roper, owner of Chicago’s Hopleaf bar and restaurant, recalls what bartending was like in the early seventies. While Smirnoff was considered top shelf, he remembers lesser varieties such as Nikolai, Arrow, Wolfschmidt, and another brand that was then ubiquitous called Mohawk. “Mohawk was cheap, cheap, cheap,” Roper remembers. “Mohawk had a factory just outside Detroit along the expressway and .  .  . all their products were made there. It’s almost like they turned a switch—whiskey, vodka, gin. And it was all junk.” Still, by 1976, vodka had surpassed bourbon and whiskey as the most popular spirit in America. Roper attributes vodka’s rise partially to women, who started drinking more spirits and ordering them on their own: “Women were not going to like Scotch—that was for cigar-smoking burly men,” he speculates. “And .  .  . it was unladylike to drink Kentucky whiskey. But it was considered somewhat ladylike to have a fancy cocktail with an olive in it.” He also remembers when a salesman first brought Miller Lite into his bar, explaining “it’s for women.” In a similar vein, Roper considers vodka a low-calorie option with “a less challenging flavor.”

On the oeuvre of Glenn Beck:

"The undisputed high point of Beck’s tenure in Baltimore was an elaborate prank built around a nonexistent theme park. The idea was to run a promotional campaign for the fictional grand opening of the world’s first air-conditioned underground amusement park, called Magicland. According to Beck and Gray, it was being completed just outside Baltimore. During the build-up, the two created an intricate and convincing radio world of theme-park jingles and promotions, which were rolled out in a slow buildup to the nonexistent park’s grand opening… On the day Magicland was supposed to throw open its air-conditioned doors, Beck and Gray took calls from enraged listeners who tried to find the park and failed. Among the disappointed and enraged was a woman who had canceled a no-refund cruise to attend the event." — from Alexander Zaitchik’s Common Nonsense: Glenn Beck and the Triumph of Ignorance

The author accompanies Toni Morrison to Stockholm, where she accepts the Nobel Prize in Literature.

"Hi," she said on the telephone, a week after the announcement. "This is Toni, your Nobelette. Are you ready for Stockholm?" Well, since she asked, why not? I left town for Greek light, German sausage, Russian soul, French sauce, Spanish bull, Zen jokes, the Heart of Darkness and the Blood of the Lamb. Toni Morrison's butter cakes and baby ghosts, her blade of blackbirds and her graveyard loves, her Not Doctor Street and No Mercy Hospital and all those maple syrup men "with the long-distance eyes" are a whole lot more transfiguring. Where else but Stockholm, even if she does seem to have been promiscuous with her invitations. I mean, she asked Bill Clinton, too, whose inaugural she had attended, and with whom she was intimate at a White House dinner party in March. (He told Toni's agent, Amanda "Binky" Urban, that he really wanted to go but... they wouldn't let him.) Salman Rushdie might also have gone except that the Swedish Academy declined officially to endorse him in his martyrdom, after which gutlessness three of the obligatory eighteen academicians resigned in protest, and can't be replaced, because you must die in your Stockholm saddle.