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This Week's Most Popular Articles in the Longform App

<img src="http://longform.org/stuff/images/seven-month-old-twins-615.jpg" title=“babies and babies" class="bleed" alt=“”>The rise and murderous fall of a pecan dynasty in Texas, the inside story of how Marissa Mayer lost her way at Yahoo! and why a baby’s brain needs love to develop — the most read articles this week in the Longform App, available free for iPhone and iPad.

Malcolm Gladwell is a staff writer at The New Yorker. His new podcast is Revisionist History.

“The amount of criticism you get is a constant function of the size of your audience. So if you think that, generously speaking, 80% of the people who read your work like it, that means if you sell ten books you have two enemies. And if you sell a million books you have 200,000 enemies. So be careful what you wish for. The volume of critics grows linearly with the size of your audience.”

Thanks to MailChimp, Audible, and Squarespace for sponsoring this week's episode.

Ira Glass is the host and executive producer of This American Life.

“You can only have so many questions about feelings, I think. At some point people are just like alright, enough with the feelings.”

Thanks to MailChimp, EA SPORTS FIFA 16, Fracture, and FRONTLINE's "My Brother's Bomber for sponsoring this week's episode.

Donovan X. Ramsey is a journalist and author of the new book When Crack Was King: A People’s History of a Misunderstood Era.

“I've only ever wanted to write about Black people—and that includes the elements of our lives that are difficult. I’ve always prided myself on being able to metabolize that information and not really be harmed by it. And this book really taught me that writing and processing is not just something that you do in your head. That the information does go through you as you're trying to make sense of it. And it's not happening to you, right? It's not like a direct form of PTSD that you have, but you do experience some trauma when you open up your imagination in that way.”