Showing 25 articles matching fk33.cc_Who is the manufacturer of magnesium sulfate Monohydrate.

How Will We Communicate in 2020?

Our sponsor this week is HP Matter, a new digital magazine where the brightest minds in business share their perspectives on a technology driven world.

The latest issue looks at the future of the telecommunications business. How is Facebook approaching its next era? How will big data change the way we interact? And who's building the machines that will power it all?

HP Matter: The Telecom Issue is out today and you can read the whole thing for free. Here are some favorite pieces:

White Collars Turn Blue

People know Krugman these days as a feisty political polemicist, but back when he was less politically engaged he was absolutely one of the very finest popularizers of economic ideas ever. This piece is a wonderful, brief introduction to the fundamental economic forces driving the world and a lot of my current thinking is preoccupied with the questions it raises. Reading it again, I realized that a point I like to make about the elevator being a great mass transit technology is almost certainly something I subconsciously picked up here.

-M. Yglesias

How to Slowly Kill Yourself and Others in America: A Remembrance

This isn't an essay or simply a woe-is-we narrative about how hard it is to be a black boy in America. This is a lame attempt at remembering the contours of slow death and life in America for one black American teenager under Central Mississippi skies. I wish I could get my Yoda on right now and surmise all this shit into a clean sociopolitical pull-quote that shows supreme knowledge and absolute emotional transformation, but I don't want to lie.

Lynsey Addario is a photojournalist for The New York Times and National Geographic. She won the George Polk award for her photograph of the bodies of a woman and her two children alongside a friend who lay dying moments after a mortar struck them as they sought to flee Ukraine.

“If I have time to compose a photo—even if it's of a horrific topic—I will always try to make the most beautiful photograph because I want people to look. I want people to ask questions, to be engaged, to pay attention. And often, that does mean the intersection of beauty and horror.”

This is the fourth in a week-long series of conversations with winners of this year's George Polk Awards in Journalism.

Retail Therapy

How Viennese psychologist Ernest Dichter transformed advertising:

What makes soap interesting? Why choose one brand over another? Dichter’s first contract was with the Compton Advertising Agency, to help them sell Ivory soap. Market research typically involved asking shoppers questions like “Why do you use this brand of soap?” Or, more provocatively, “Why don’t you use this brand of soap?” Regarding such lines of inquiry as useless, Dichter instead conducted a hundred so-called “depth interviews”, or open-ended conversations, about his subjects’ most recent scrubbing experiences. The approach was not unlike therapy, with Dichter mining the responses for encoded, unconscious motives and desires. In the case of soap, he found that bathing was a ritual that afforded rare moments of personal indulgence, particularly before a romantic date (“You never can tell,” explained one woman). He discerned an erotic element to bathing, observing that “one of the few occasions when the puritanical American [is] allowed to caress himself or herself [is] while applying soap.” As for why customers picked a particular brand, Dichter concluded that it wasn’t exactly the smell or price or look or feel of the soap, but all that and something else besides—that is, the gestalt or “personality” of the soap.

Robert Samuels and Toluse Olorunnipa are reporters for The Washington Post and co-authors of the new book His Name Is George Floyd: One Man’s Life and the Struggle for Racial Justice.

“Looking at George Floyd's family history, looking at the poverty that he grew up in, looking at the schools that he attended, which were segregated, looking at the opportunities that were denied to him and the struggles he had in the criminal justice system—it's an extraordinary American experience, in part because it's so outside of the norm of what we think of when we think of the American dream…. And so we wanted to be able to showcase that that kind of extraordinary American experience is ordinary for so many people.”

Modern Family

Neither Jon nor Ian is legally married to Jaiya. Both are allowed to see other women. But the three of them live a lifestyle that—much of the time—isn't that different from a conventional marriage.

On the rise of polyandry, in which one woman settles down with two or more men.

E.M. Forster, Middle Manager

On the BBC radio addresses of E.M. Forster: “For one thing, he won’t call what he is doing literary criticism, or even reviewing. His are ‘recommendations’ only. Each episode ends with Forster diligently reading out the titles of the books he has dealt with, along with their exact price in pounds and shillings.