Taffy Brodesser-Akner is a contributing writer at The New York Times Magazine and GQ.

“My writing career was something that was always about to happen, just as soon as the baby falls asleep, just as soon as I finish watching this five-hour bout of As the World Turns, just as soon as... What do you do when you realize that you have not been doing the thing you were going to do? You're in your 30s. You get to work.”

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Max Chafkin is a features editor and reporter for Bloomberg Businessweek. His new book is The Contrarian: Peter Thiel and Silicon Valley’s Pursuit of Power.

“I think there's like a really good way to come up with story ideas where you basically just look for people who have given TED Talks and figure out what they're lying about. And there's also a tendency in the press to pump up these startups based on those stories. ... It's worth taking a critical look at these stars of the moment. Because often there's not as much there as we think. And if you’re talking about Theranos or something, there's some potential to do harm—but also it means that maybe more worthwhile efforts are not getting the attention they deserve.”

Seymour Hersh is a Pulitzer Prize-winning journalist and the author of The Killing of Osama Bin Laden.

“The government had denied everything we said. We just asked them and they said, ‘Oh no, not true, not true.’ That’s just—it’s all pro forma. You ask them to get their lie and you write their lie. I’m sorry to be so cynical about it, but that’s basically what it comes to.”

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Michael Pollan writes for The New York Times Magazine and The New Yorker and is the author of nine books. His latest is How to Change Your Mind: What the New Science of Psychedelics Teaches Us About Consciousness, Dying, Addiction, Depression, and Transcendence.

“I don’t like writing as an expert. I’m fine doing public speeches as an expert. Or writing op-ed pieces as an expert. But as a writer, it’s a killer. Nobody likes an expert. Nobody likes to be lectured at. And if you’ve read anything I’ve written, I’m kind of an idiot on page one. I am the naïve fish out of water. I’m learning though. The narrative that we always have as writers is our own education on the topic. We can recreate the process of learning that's behind the book.”

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Erik Larson is the author of several books, including The Devil in the White City. His latest is Dead Wake: The Last Crossing of the Lusitania.

"I realized then and there, that afternoon: the thing that was going to make this interesting was the juxtaposition of light and dark, good and evil. This monument to civic goodwill versus this monument to the dark side of human nature. ... But that was really hard to pull off. And, frankly, on the eve of publication I was pretty convinced my career was over. I'd violated every single concept of good narrative."

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Rachel Monroe is a freelance writer based in Texas.

“I will totally go emotionally deep with people. If I can find a subject who is into that then it will probably be a good story. Whether that person is a victim of a crime, or a committer of a crime, or a woman who spends a lot of time on the internet looking for hoaxes, or whatever it may be—I guess I just think people are interesting. Particularly when those people have gone through some sort of extreme situation.”

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Joe Hagan is a correspondent at Vanity Fair and the author of Sticky Fingers: The Life and Times of Jann Wenner and Rolling Stone Magazine.

“It’s the story that begins with John Lennon on the cover of Rolling Stone in 1967 and ends with Donald Trump in the White House. In many ways the book takes you there, I wanted it to. It takes you through the culture as it metastasizes into what it is now. It had a lot to do with a sense of the age of narcissism. The worship of celebrity. Jann was very into celebrity, and worshipful of it and glorifying it and turning it into a thing and eventually celebrity displaces a lot of the ideas they originally started with in my estimation. That was a narrative thread that I began to pull in the book.”

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Katy Vine is an executive editor for Texas Monthly.

“This is a huge state. There’s so much, and it’s different everywhere you look. You just go to Houston and there’s worlds within worlds within worlds just within the one city. You go to San Antonio and you’re in a different country, and you go to Dallas, you’re in a totally different country. … It’s wild to me. It’s endlessly fascinating.”

Jen Percy is the author of Demon Camp: A Soldier's Exorcism.

"As is the nature of obsession, you just start gathering materials, hoarding documents and taking notes in a way that’s totally chaotic and overwhelming. You don’t even care yet because you’re so excited by what you’re gathering. If you start trying to make a narrative out of it too soon it will be false or fall apart."

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Wesley Lowery is a national reporter at the Washington Post, where he worked on the Pulitzer-winning project, "Fatal Force." His new book is They Can’t Kill Us All: Ferguson, Baltimore, and a New Era in America’s Racial Justice Movement.

“I think that we decided at some point that either you are a journalist or you are an activist. And I identify as a journalist, to be clear, but one of the reasons I often don’t engage in that conversation—when someone throws that back at me I kind of deflect a little bit—is that I think there’s some real fallacy in there. I think that every journalist should be an activist for transparency, for accountability—certainly amongst our government, for first amendment rights. There are things that by our nature of what we do we should be extremely activist.”

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Rachel Aviv is a staff writer at The New Yorker.

"If I'm writing about the criminal justice system, I wish I were a lawyer. If I'm writing about psychiatry, I wish I were a psychiatrist. I have often filled out half my application to get a Ph.D in clinical psychology. That is one area where I am constantly on the verge of jumping the fence. But even when I wrote about religion, I thought I wanted to be a priest."

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Rose Eveleth is the host of Flash Forward and the author of Flash Forward: An Illustrated Guide to Possible (and Not So Possible) Tomorrows.

“If I didn’t have that pretty bizarrely insatiable drive to do this stuff and understand things, I don’t know if I’d still be doing this. The curiosity index has to be high in order to make the rest of it worth it. Because otherwise, what’s the point?”

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Melissa del Bosque is an investigative journalist covering the U.S.-Mexico border.

“What I really want people to know is the context within which this traumatic event is happening. It doesn’t have to happen. It’s happening because certain people made certain decisions. Or they made a decision to do nothing. … There are laws, there are policies on the books that are either being ignored or could be changed.”

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Hrishikesh Hirway is the host of Song Exploder.

“I love the idea that somebody would listen to an episode [of Song Exploder] and then the feeling that they would have afterwards is, ‘Now I want to make something.’ That’s the best possible reaction. Whether it’s music or not, just that idea: ‘I want to make something.’ Because that is the thing that I love most, getting that feeling.”

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Heidi Blake is a writer for The New Yorker and the author of two books, From Russia with Blood: The Kremlin's Ruthless Assassination Program and Vladimir Putin's Secret War on the West and The Ugly Game: The Corruption of FIFA and the Qatari Plot to Buy the World Cup, with Jonathan Calvert. Her latest article is “The Fugitive Princess of Dubai.”

“I definitely feel as an investigative reporter that I feel very driven by my own capacity for shock and outrage and genuinely feeling like this is unbelievable. And that kind of makes me want to keep digging. And once I stop feeling that on any given topic, I lose interest. And so I’ve always been a generalist, and I just kind of rove from one topic to the next. I’m always finding myself in new territory where I know absolutely nothing about the thing I’m starting to dig into and have to try and play catch up and get my head around something new.”

Joe Bernstein is a senior reporter for BuzzFeed News.

“The question of disinformation is almost an attempt to create a new mythology around why people act the way they do. I don’t mean to say that it’s some kind of nefarious plot. ... It’s a natural, or a convenient explanation. And that’s why I think it caught on for some time anyway.”

Hannah Dreier is a reporter at The Washington Post and the winner of the 2019 Pulitzer Prize for Feature Writing.

“You can’t come up with a good story idea in the office. I’ve never had a good idea that I just came up with out of thin air. It always comes from being on the ground.”

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Kurt Andersen is the co-founder of Spy Magazine, the author of several books, and the host of Studio 360.

“As a young person, I never thought of myself as a risk-taker. Then I did this risky thing that shouldn't have succeeded, I started this magazine. And it did encourage me to think, ‘Eh, how bad can it be if it fails? Sometimes these long shots work. So fuck it, try it.’”

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Sarah Menkedick is a freelance writer and the founder of Vela. Her upcoming book is Homing Instincts: Early Motherhood on a Midwestern Farm.

“I’d been rejected a ton of times—I had that 400-page thing that never became a book. So there were plenty of epic rejections that felt catastrophic. And I’d sort of arrived at this point where I was like: I’m living in my parents' cabin, and I’m pregnant, so whatever. Fuck it. I’m gonna write whatever I want to write.”

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Bradley Hope and Tom Wright are former journalists at The Wall Street Journal, the co-founders of journalism studio Project Brazen, and the co-authors of the book Billion Dollar Whale.

Their new podcast is Corinna and The King. Hope’s new book is “The Rebel and the Kingdom.”

“We’re a little bit skeptical of just jumping into the big story of the day with something that doesn’t feel differentiated. It needs to have character, storytelling—it can’t just be a great topic, or an important topic, even.”