“I shared my plans with no one, not my girlfriend, not my parents, not my closest friends. Nobody knew the route I was taking out of town, where I was going, or my new name. If I got caught, it would be by my own mistakes.” A writer’s attempt to disappear for a month with a $5,000 bounty on his head.

How Viennese psychologist Ernest Dichter transformed advertising:

What makes soap interesting? Why choose one brand over another? Dichter’s first contract was with the Compton Advertising Agency, to help them sell Ivory soap. Market research typically involved asking shoppers questions like “Why do you use this brand of soap?” Or, more provocatively, “Why don’t you use this brand of soap?” Regarding such lines of inquiry as useless, Dichter instead conducted a hundred so-called “depth interviews”, or open-ended conversations, about his subjects’ most recent scrubbing experiences. The approach was not unlike therapy, with Dichter mining the responses for encoded, unconscious motives and desires. In the case of soap, he found that bathing was a ritual that afforded rare moments of personal indulgence, particularly before a romantic date (“You never can tell,” explained one woman). He discerned an erotic element to bathing, observing that “one of the few occasions when the puritanical American [is] allowed to caress himself or herself [is] while applying soap.” As for why customers picked a particular brand, Dichter concluded that it wasn’t exactly the smell or price or look or feel of the soap, but all that and something else besides—that is, the gestalt or “personality” of the soap.

Inside the color forecaster.

There are no analytics measuring success of color forecasting—how would one even accurately measure such a thing? To play it safe most companies rely on a range of color forecasts. Eiseman says Pantone’s effort, and perhaps color forecasting in general, suffers from two misconceptions. The first is that there is some kind of “evil cabal” that “schemes to get the colors out there.” The second is “let’s just throw a dart and wherever it lands is what’s going to be the hot color for next year.”

“When I’m in Nigeria, I find myself looking at the passive, placid faces of the people standing at the bus stops. They are tired after a day’s work, and thinking perhaps of the long commute back home, or of what to make for dinner. I wonder to myself how these people, who surely love life, who surely love their own families, their own children, could be ready in an instant to exact a fatal violence on strangers.”

On November 12, 2012, after Belizean police announced that they were seeking him for questioning in connection with the murder of his neighbor, John McAfee began a well-publicized stint on the lam. Six months earlier, the writer had begun an in-depth investigation into McAfee's life. This is the chronicle of that investigation.

Listen to Joshua Davis disucsses this article on the Longform Podcast.

An interview:

Watkins: And then, all of a sudden, you notice that it appears that he is falling asleep and gasping for air—like he is snoring, basically. You could classify it as snoring or as gasping for air. You see his chest moving, and then I guess very quickly—maybe two minutes in—his chest stops moving. And we stand there, I guess, for another 10 minutes, and everybody is just kind of standing there. D Magazine: In total silence? Watkins: No one’s talking. No one’s saying anything. And then you notice that the condemned, he starts to turn this bluish color. So I guess that’s when all his functions have stopped. And then a doctor walks in and takes his vital signs and announces that the person is—he looks at the clock and announces, “The person died at 6:22.” And then they open the door and we all walk out.

" I really think that for us, who all grew up listening primarily to recorded music, we tend to forget that until about 120 years ago ephemeral experience was the only one people had. I remember reading about a huge fan of Beethoven who lived to the age of 86 [in the era before recordings], and the great triumph of his life was that he’d managed to hear the Fifth Symphony six times. That’s pretty amazing. They would have been spread over many years, so there would have been no way of reliably comparing those performances."

A profile of the late actor-turned NRA president:

A figure emerges from the wings, more than six feet tall but appearing shorter, his torso inclined forward. Speedo propylene beach slippers make the journey to the podium with hesitant steps. Hip-replacement surgery and old age have dampened the fabled dynamism: no more battles with broadswords; no more chariot races for him. But above the uncertain legs, the chest is still massive, the cheekbones still chiseled, the broken nose as resolute as the NRA eagle on all those baseball caps bobbing above the crowd. As Charlton Heston approaches the microphone, his lungs swell, the vocal cords making their splendid, vibrant music out of ordinary air. "I'm inclined to quit while I'm ahead," he jokes. "But I won't. No!"

A former ambassador to China and potential 2012 GOP candidate on the power of optimism:

Remember others. The greatest exercise for the human heart isn't jogging or aerobics or weight lifting – it's reaching down and lifting another up. Find a cause larger than yourself, then speak out and take action. Never let it be said that you were too timid or too weak to stand by your cause. Learn what it feels like to give 100 percent to others. It’ll change your life.

A glimpse into the life and death of a soldier who committed suicide while on duty in Afghanistan:

The Army recently announced that it was charging eight soldiers — an officer and seven enlisted men — in connection with Danny Chen’s death. Five of the eight have been charged with involuntary manslaughter and negligent homicide, and the coming court-martial promises a fuller picture of the harrowing abuse Chen endured. But even the basic details are enough to terrify: What could be worse than being stuck at a remote outpost, in the middle of a combat zone, tormented by your superiors, the very same people who are supposed to be looking out for you? And why did a nice, smart kid from Chinatown, who’d always shied from conflict and confrontation, seek out an environment ruled by the laws of aggression?

But there’s one way that NFTs are profoundly different from the last generation of online disrupters. In terms of ownership, they actually move in the opposite direction of projects like Napster, BitTorrent and the software communities that destabilized the entertainment industry. Those were about reproducing data and sharing it for free, or eventually, a subscription fee. NFTs are about taking what should be a fully shareable image and sticking a SOLD sign on it.

“There’s always room for another story. There’s always room for another tune.”

During New York’s ’80s and ’90s crack epedemic, a flashy detective who “imagined himself a crusader who created his own rules” and his star witness, a crack addicted prostitute who seemed to constantly be at the scene of homicides, sent dozens of men to prison for life. Now, they are under investigation.

In 1959, a social psychologist in Michigan brought together three institutionalized patients for an experiment:

[W]hat would happen, he wondered, if he made three men meet and live closely side by side over a period of time, each of whom believed himself to be the one and only Jesus Christ?

Chris Klucsarits, aka Chris Kanyon aka Mortis,was a ’90s name in wrestling whose comeback had dual aims; for him to gain a spot on WWE’s roster, and to become wrestling’s first out star. It would end in suicide.