Choire Sicha is co-founder of The Awl.

"People come to me pretty much every week ... and say 'I'm starting a website about ... say ... Canadian ... candy makers' and they're like 'What's the secret?' And I say, the secret is when we launched there were three of us. Two of us were doing editorial. And one of was doing business. And guess what? We had a new product and he had nothing to do all day so he had to make himself a job that was about revenue. So, who is this dedicated person at your company? And they're like 'we're both editorial' and I'm like 'you're hosed, you're done, forget about it.'"

Thanks to TinyLetter for sponsoring this week's episode!

PJ Vogt is the host of Search Engine.

“One of our tests editorially is if we think we’ve got something good, but we haven’t started reporting or recording on it, I’ll just try asking the question at dinner and stuff. If it derails conversations, that’s a really good sign.”

Jean-Xavier de Lestrade is a French documentary filmmaker. He directed Murder on a Sunday Morning and The Staircase.

“The courtroom in the United States is not really about the truth. It’s more about a story against another story. It’s more about storytelling. The more compelling or believable story by the jury will win. But in the end, we don’t know: is it the truth or not?”

Thanks to Mailchimp, Pitt Writers, and We Love You (and So Can You) for sponsoring this week's episode.

Barton Gellman is a staff writer for The Atlantic and was previously a Pulitzer-winning reporter at The Washington Post. His latest book is Dark Mirror: Edward Snowden and the American Surveillance State and his latest essay is "The Election That Could Break America."

“I have found that I have a talent for accidentally pissing people off. ... I’m interested most in accountability and the use and abuse of power. So naturally it’s going to annoy people sometimes. And sometimes they take it like grown-ups and sometimes less so.”

Thanks to Mailchimp for sponsoring this week's episode.

Rachel Kaadzi Ghansah is an essayist. Her 2017 GQ piece “A Most American Terrorist: The Making of Dylann Roof” won the National Magazine Award and the Pulitzer Prize.

“I remember feeling like ‘you’re playing chess with evil, and you gotta win.’ Because this is the most terrible thing I’d ever seen. And I was so mad. I still get so mad. Words aren’t enough. I’m angry about it. I can’t do anything to Dylann Roof, physically, so this is what I could do.”

Thanks to MailChimp, Read This Summer, and Netflix for sponsoring this week's episode.

Robert Samuels and Toluse Olorunnipa are reporters for The Washington Post and co-authors of the new book His Name Is George Floyd: One Man’s Life and the Struggle for Racial Justice.

“Looking at George Floyd's family history, looking at the poverty that he grew up in, looking at the schools that he attended, which were segregated, looking at the opportunities that were denied to him and the struggles he had in the criminal justice system—it's an extraordinary American experience, in part because it's so outside of the norm of what we think of when we think of the American dream…. And so we wanted to be able to showcase that that kind of extraordinary American experience is ordinary for so many people.”

Lindsay Peoples is the editor-in-chief of The Cut.

“You see so many incredible people make one mistake and lose their job or they speak out about something and then the next day something blows up. And so I do think that I often feel like I have to be so careful. And that's hard to do because I'm just naturally curious and I want to know and I want to find and explore and do the things. But I'm aware that … people think I'm too young. I'm too Black. I'm aware of all those things and I'm still going to try.”

Nate Silver is the founder of FiveThirtyEight and the author of The Signal and the Noise.

“I know in a perfectly rational world, if you make an 80/20 prediction, people should know that not only will this prediction not be right all the time, but you did something wrong if it’s never wrong. The 20% underdog should come through sometimes. People in sports understand that sometimes a 15 seed beats a 2 seed in the NCAA tournament. That’s much harder to explain to people in politics.”

Thanks to MailChimp, Bombas, Squarespace, and Trunk Club for sponsoring this week's episode.

Kelly McEvers, a former war correspondent, hosts NPR's All Things Considered and the podcast Embedded.

“Listeners want you to be real, a real person. Somebody who stumbles and fails sometimes. I think the more human you are, the more people can then relate to you. The whole point is not so everybody likes me, but it’s so people will want to take my hand and come along. It's so they feel like they trust me enough to come down the road with me. To do that, I feel like you need to be honest and transparent about what that road’s like.”

Thanks to MailChimp, Audible, and Squarespace for sponsoring this week's episode.

Brooke Gladstone is the host of On the Media.

“I’ve learned so much about how easy it is to redefine reality in this era of billions of filter bubbles. How easy it is to cast doubt on what is undeniably true. And I think that that’s what frightens me the most. I actually think that’s what frightens most people the most. How do we make sure that we all live in the same world? Or do we?”

Thanks to MailChimp, Texture, and School of the Art Institute of Chicago for sponsoring this week's episode.

Rose Eveleth is the host of Flash Forward and the author of Flash Forward: An Illustrated Guide to Possible (and Not So Possible) Tomorrows.

“If I didn’t have that pretty bizarrely insatiable drive to do this stuff and understand things, I don’t know if I’d still be doing this. The curiosity index has to be high in order to make the rest of it worth it. Because otherwise, what’s the point?”

Thanks to Mailchimp for sponsoring this week's episode.

Megha Rajagopalan is a senior correspondent for Buzzfeed News. She won a Pulitzer for her coverage of the Xinjiang detention camps.

“It’s not so much that I talk to [the Chinese government] to get information. It’s more that I talk to them to see how they think about things and what’s important to them and what’s their view of the world. … There are so many journalists that have been thrown out of China, so there’s very few people that are able to actually have those conversations. And in the U.S., there are these seismic decisions being made about China policy, and if you don’t talk to the people that run the country, it’s a problem.”

Thanks to Mailchimp for sponsoring this week's episode.

Liana Finck, a cartoonist and illustrator, contributes to The New Yorker and is the author of Excuse Me and Passing for Human.

"I was drawing since I was 10 months old. My mom had left this vibrant community of architects and art people to live in this idyllic country setting with my dad, and she poured all of her art feelings into me. She really praised me for being this baby genius, which I may or may not have been. But I grew up thinking I was an amazing artist. There weren’t any other artists around besides my mom, so I didn’t have anything to compare it to. There were no art classes around. … I was so shy, so I was just always drawing and making things."

Thanks to MailChimp and Pitt Writers for sponsoring this week's episode.