Showing 25 articles matching physics of music.

Want Your Kid to Disappear?

Inside a transport service for “problem” children:

In his first year of business, [Rick Strawn] escorted eight teens to behavior modification schools. Since then, his company has transported more than 700 kids between the ages of 8 and 17.

My Last JDate

“At 54, after 30 years of marriage and two of loneliness, I went online to find a man and found Dean.”

A three-part essay on love, loss, and what comes in between.

On Doris Lessing

At the age fifteen, Jenny Diski, a “foundling,” went to live with Doris Lessing. For fifty years, the two talked every week. Diski promised Lessing that she would never write about her but now, after Lessing’s death, Diski has begun to recount the story of their relationship.

  1. What To Call Her?

    The question of how to name her relationship with Lessing plagued Diski.

  2. Doris and Me

    Lessing invited Diski into her home, but did she want her there?

The Longform Guide to Snow

A collection of picks on Montreal's plow racket, what it’s like to freeze to death, the wilds of eastern Siberia and more.

Wow. ClickHole.

A trip to the writers’ room of The Onion spinoff, which started as a BuzzFeed parody but has morphed into something else: “the institutional voice of the Internet.”

Retail Therapy

How Viennese psychologist Ernest Dichter transformed advertising:

What makes soap interesting? Why choose one brand over another? Dichter’s first contract was with the Compton Advertising Agency, to help them sell Ivory soap. Market research typically involved asking shoppers questions like “Why do you use this brand of soap?” Or, more provocatively, “Why don’t you use this brand of soap?” Regarding such lines of inquiry as useless, Dichter instead conducted a hundred so-called “depth interviews”, or open-ended conversations, about his subjects’ most recent scrubbing experiences. The approach was not unlike therapy, with Dichter mining the responses for encoded, unconscious motives and desires. In the case of soap, he found that bathing was a ritual that afforded rare moments of personal indulgence, particularly before a romantic date (“You never can tell,” explained one woman). He discerned an erotic element to bathing, observing that “one of the few occasions when the puritanical American [is] allowed to caress himself or herself [is] while applying soap.” As for why customers picked a particular brand, Dichter concluded that it wasn’t exactly the smell or price or look or feel of the soap, but all that and something else besides—that is, the gestalt or “personality” of the soap.