How Hampton Creek Sold Silicon Valley on a Fake-Mayo Miracle
With Just Mayo, Josh Tetrick wanted to build the first sustainable-food unicorn. He’ll need to fend off the feds first.
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With Just Mayo, Josh Tetrick wanted to build the first sustainable-food unicorn. He’ll need to fend off the feds first.
Peter Waldman, Ellen Huet, Olivia Zaleski Businessweek Sep 2016 20min Permalink
She was a young plutonium worker whose Honda Civic Hatchback ran off the road and smashed into the wall of a concrete culvert. In her trunk were manila folders full of documents, which immediately went missing.
Howard Kohn Rolling Stone Jan 1977 50min Permalink
On the final two holdouts in Treece, Kansas, a former mining town that is soon to be wiped off the maps.
Wes Enzinna New York Times Magazine May 2012 15min Permalink
Taking the measure of the president, with a view to history.
James Fallows The Atlantic Feb 2012 15min Permalink
Best Article History Tech Media
The challenges facing the historians of the internet.
Ariel Bleicher IEEE Spectrum Mar 2011 15min Permalink
A profile of Mitch Landrieu, the first white mayor of New Orleans in nearly 30 years–part of a larger post-Katrina trend in the city’s politics. “The elected leadership looks almost like a photo negative of the pre-Katrina government.”
Justin Vogt Washington Monthly Jan 2011 30min Permalink
Luke Dittrich is a contributing editor at Esquire. His new book is Patient H.M.: A Story of Memory, Madness, and Family Secrets.
“As soon as I told [my mom] that I got my first book deal for this story about Patient H.M., her first words were, ‘Oh no.’ That was sort of her gut reaction to it because, I think, she knew at a certain level that I was going to be dredging up very painful stories. And I think at that point even she didn’t know the depth of the pain that some of the stories that I was going to find were going to lay out there.”
Thanks to MailChimp, EA SPORTS FIFA 17, Squarespace, Wunder, and Audible for sponsoring this week's episode.
Oct 2016 Permalink
Ginger Thompson is a Pulitzer Prize-winning senior reporter at ProPublica. Her most recent article is "How the U.S. Triggered a Massacre in Mexico."
“How many times have I written the phrase ‘a town that was controlled by drug traffickers?' I had no idea what that really meant. What does it mean to live in a town that’s controlled by drug traffickers? And how does it get that way? One of the things I was hoping that we could do by having the people who actually lived through that explain it to us was that—to bring you close to that and say, ‘No, here’s what that means.’”
Thanks to MailChimp, Casper, and Outside the Box for sponsoring this week's episode.
Jun 2017 Permalink
The story of suck.com.
Josh Quittner Wired Nov 1996 30min Permalink
E. Alex Jung is a senior writer for Vulture and New York.
”When I'm in that space, I try to be a sponge. I'll just absorb whatever's happening or going on, and I'll be down to do mostly anything. I was actually thinking recently about what my limits would be in a profile. I was like—heroin? I don't think I would do that.”
Oct 2021 Permalink
Hillary Clinton is the former Democratic nominee for president. Her new book is What Happened.
“I hugged a lot of people after [my concession speech] was over. A lot of people cried … and then it was done. So Bill and I went out and got in the back of the van that we drive around in, and I just felt like all of the adrenaline was drained. I mean there was nothing left. It was like somebody had pulled the plug on a bathtub and everything just drained out. I just slumped over. Sat there. … And then we got home, and it was just us as it has been for so many years—in our little house, with our dogs. It was a really painful, exhausting time.”
Thanks to MailChimp, Audible, and Casper for sponsoring this week's episode.
Sep 2017 Permalink
Dean Baquet is executive editor of The New York Times.
"I always tried to question what is the difference between what is truly tradition and core, and what is merely habit. A lot of stuff we think are core, are just habits. The way we write newspaper stories, that’s not core, that’s habit. I think that’s the most important part about leading a place that’s going through dramatic change and even generational change. You’ve got to say, here’s what’s not going to change. This is core. This is who we are. Everything else is sort of up for grabs."
Thanks to Mailchimp and Apple Books for sponsoring this week's episode.
Jun 2020 Permalink
Michael Paterniti, a correspondent for GQ, has also written for Esquire, Rolling Stone and Outside. His latest book is The Telling Room.
"I want to see it, whatever it is. If it's war, if it's suffering, if it's complete, unbridled elation, I just want to see what that looks like—I want to smell it, I want to taste it, I want to think about it, I want to be caught up in it."
Thanks to this week's sponsors: TinyLetter and Hari Kunzru's Twice Upon a Time, the new title from and Atavist Books.
May 2014 Permalink
People who are short on relatives can hire a husband, a mother, a grandson. The resulting relationships can be more real than you’d expect.
This article, which was #1 on Longform’s top articles of 2018 list, just won the National Magazine Award for feature writing. Hear Batuman discuss it on the Longform Podcast.
Elif Batuman New Yorker Apr 2018 40min Permalink
In June, 1942, a German submarine dropped four young Nazi agents off on a Florida beach. Their mission was to blow up bridges, factories, and Jewish-owned department stores. Among them was Herbert Haupt, the 22-year-old son of a German-American family in Chicago.
Richard Cahan Chicago Magazine Feb 2002 Permalink
Matthew Cole is an investigative reporter at The Intercept, where he recently published “The Crimes of Seal Team 6.”
“I’ve gotten very polite and very impolite versions of ‘go fuck yourself.’ I used to have a little sheet of paper where I wrote down those responses just as the vernacular that was given to me: ‘You’re a shitty reporter, and I don’t talk to shitty reporters.’ You know, I’ve had some very polite ones, [but] I’ve had people threaten me with their dogs. Some of it is absolutely cold.”
Thanks to Squarespace, Blue Apron, and MailChimp for sponsoring this week's episode.
Mar 2017 Permalink
“Word choice is hard here. Should we say “raped” automatically if a grown man has sex with a teenager? Does it matter at all if the 15-year-old, now much older, describes their encounter as one of the best nights of her life? What is our word for a ‘yes’ given on a plane that’s almost vertically unequal? Does contemporary morality dictate that we trust a young woman when she says she consented freely, or believe that she couldn’t have, no matter what she says?”
Jia Tolentino Jezebel Feb 2016 10min Permalink
“The pitch meeting kicked off with one Nike official accidentally addressing Stephen as 'Steph-on.' ... It got worse from there. A PowerPoint slide featured Kevin Durant's name, presumably left on by accident, presumably residue from repurposed materials.”
Ethan Sherwood Strauss ESPN Mar 2016 20min Permalink
Last year’s first-ever fatal shark attack jolted Mainers into acknowledging that great whites regularly swim off the state’s shores—and that there’s plenty about them we don’t know.
Kathryn Miles Down East Jun 2021 15min Permalink
Mike Sager, writer-at-large for Esquire and founder of The Sager Group.
"I was instilled with this thing by my parents who loved me — they fucked me up plenty but they loved the shit out of me — where I can go with people who are different and I don't feel bad about myself. I've had 13-year-old pit-bull fighting kids shame me horribly...throw pebbles at my head, and it doesn't bother me. Because when I'm a reporter, I'm not me. I'm just there to get the job done and learn stuff. I don't take it personally. Plus, I know I'm going to get the last word."
Thanks to TinyLetter for sponsoring this week's episode!
Nov 2012 Permalink
Dr. Jelani Cobb is a New Yorker staff writer and the author of three books, including The Substance of Hope: Barack Obama and the Paradox of Progress. He teaches journalism at Columbia University.
“Ralph Wiley — the sports writer, late Ralph Wiley — told me something when I was 25 or so, and he was so right. He said I should never fall in love with anything I’ve written. … The second thing he told me was, ‘You won’t get there overnight, and believe me, you don’t want to.’ I’m embarrassed to say that I didn’t get it when he told me that. I was like — why would I not want to get there overnight? Now I’m like: Thank God I didn’t get there overnight. Because there’s so much writing I would have to explain.”
Thanks to MailChimp, Quip, and Audible for sponsoring this week's episode.
Sep 2017 Permalink
Liz Hoffman, a former The Wall Street Journal reporter, is now the business and finance editor for Semafor. Her new book is Crash Landing: The Inside Story of How the World's Biggest Companies Survived an Economy on the Brink.
“I think these systems are hugely important and are wielded by people who are not that accessible. If you can sort of open the aperture a little bit and unpack that and explain to people what’s going on and leave them to sort of, you know, come away with their own conclusions about the morality of the whole thing — that's where I’m most comfortable.”
Apr 2023 Permalink
The rise of anonymous group suicide in Japan.
David Samuels The Atlantic May 2007 20min Permalink
The story of one of the great final acts in sports history.
David Halberstam New Yorker Dec 1998 20min Permalink
Reckoning with the American flag.
Kiese Laymon The Fader Sep 2016 15min Permalink