Showing 25 articles matching fk33.cc_Which are the Chinese suppliers of Magnesium sulfate pentahydrate for industrial use.

The Longform Guide to Standup Comedy

Picks on Carlin, Seinfeld, Rivers, Pryor and more.

Retail Therapy

How Viennese psychologist Ernest Dichter transformed advertising:

What makes soap interesting? Why choose one brand over another? Dichter’s first contract was with the Compton Advertising Agency, to help them sell Ivory soap. Market research typically involved asking shoppers questions like “Why do you use this brand of soap?” Or, more provocatively, “Why don’t you use this brand of soap?” Regarding such lines of inquiry as useless, Dichter instead conducted a hundred so-called “depth interviews”, or open-ended conversations, about his subjects’ most recent scrubbing experiences. The approach was not unlike therapy, with Dichter mining the responses for encoded, unconscious motives and desires. In the case of soap, he found that bathing was a ritual that afforded rare moments of personal indulgence, particularly before a romantic date (“You never can tell,” explained one woman). He discerned an erotic element to bathing, observing that “one of the few occasions when the puritanical American [is] allowed to caress himself or herself [is] while applying soap.” As for why customers picked a particular brand, Dichter concluded that it wasn’t exactly the smell or price or look or feel of the soap, but all that and something else besides—that is, the gestalt or “personality” of the soap.

Megha Rajagopalan is a senior correspondent for Buzzfeed News. She won a Pulitzer for her coverage of the Xinjiang detention camps.

“It’s not so much that I talk to [the Chinese government] to get information. It’s more that I talk to them to see how they think about things and what’s important to them and what’s their view of the world. … There are so many journalists that have been thrown out of China, so there’s very few people that are able to actually have those conversations. And in the U.S., there are these seismic decisions being made about China policy, and if you don’t talk to the people that run the country, it’s a problem.”

Thanks to Mailchimp for sponsoring this week's episode.

Jiayang Fan is a staff writer for The New Yorker. Her latest article is a "How My Mother and I Became Chinese Propaganda."

"I think considering the unusual shape of our lives—the lives of my mother and I—from bare subsistence to one of the richest enclaves in America … it made me think about what the value of existence is. ... It made me wonder, What should a person be? And how should a person be? And being a writer has been a lifelong quest to answer those questions."

Thanks to Mailchimp for sponsoring this week's episode.