Showing 25 articles matching physics of music.

A Conspiracy of Hogs: The McRib as Arbitrage

The absurd scale of McDonald’s’ economics suggests a company more like a commodity trader than a chain of restaurants.

At this volume, and with the impermanence of the sandwich, it only makes sense for McDonald’s to treat the sandwich as a sort of arbitrage strategy: at both ends of the product pipeline, you have a good being traded at such large volume that we might as well forget that one end of the pipeline is hogs and corn and the other end is a sandwich. McDonald’s likely doesn’t think in these terms, and neither should you.

GPS and the End of the Road

On the transformation of travel:

[I]t is astounding how quickly these technologies have changed one of the most basic aspects of our existence: the way we move through the world. When driving down the highway, you can now expect to see, in a sizable portion of the cars around you, GPS screens glowing on dashboards and windshields. What these devices promise, like the opening of the Western frontier, and like the automobile and the open road, is a greater freedom — although the freedom promised by GPS is of a very strange new sort.

The Robin Hood of the East Bay

She was the biggest tipper the waiters at some of the country’s most gourmet restaurants had ever seen. She treated casual acquaintances to elaborate vacations. Few saw the tiny bungalow where she lived amongst hundreds of boxes of unopened jewelry, and none knew the source of her wealth. When her multi-decade embezzlement scheme was revealed, the artisans and waitstaff whose lives had been changed by her generosity were left to sort out the pieces and consider their own relationship to her scam.

The Wrath of Putin

Putin v. Khodorkovsky:

Almost a decade ago, Mikhail Khodorkovsky, then the owner of the Yukos Oil Company and Russia’s richest man, completely miscalculated the consequences of standing up to Vladimir Putin, then Russia’s president. Putin had Khodorkovsky arrested, completely miscalculating the consequences of putting him in prison. During his eight years in confinement, Khodorkovsky has become Russia’s most trusted public figure and Putin’s biggest political liability. As long as Putin rules Russia and Khodorkovsky continues to act like Khodorkovsky, Khodorkovsky will remain in prison—and Putin will remain terrified of him.

Mary Karr: The Art of Memoir No. 1

“People who didn’t live pre-Internet can’t grasp how devoid of ideas life in my hometown was. The only bookstores sold Bibles the size of coffee tables and dashboard Virgin Marys that glowed in the dark. I stopped in the middle of the SAT to memorize a poem, because I thought, This is a great work of art and I’ll never see it again.”

The Jewish Godfather of the 'Alt-Right'

The night America elected Donald J. Trump president, 38-year-old Richard B. Spencer, who fancies himself the “Karl Marx of the alt-right” and envisions a “white homeland,” crowed, “we’re the establishment now.” If so, then the architect of the new establishment is Spencer’s former mentor, Paul Gottfried, a retired Jewish academic...

Revenge of the Doughnut Boys

In America's third oldest major city, a new sport has been born. It's called rustling cars. According to auto‑theft statis­tics, Newark has the highest rate of car theft per capita in the nation, more than forty cars each day. Sixty‑five percent of the thefts are perpetrated by teens and preteens, known hereabouts as the Doughnut Boys.