Joan Didion versus the boys on the bus:

American reporters “like” covering a presidential campaign (it gets them out on the road, it has balloons, it has music, it is viewed as a big story, one that leads to the respect of one’s peers, to the Sunday shows, to lecture fees and often to Washington), which is one reason why there has developed among those who do it so arresting an enthusiasm for overlooking the contradictions inherent in reporting that which occurs only in order to be reported.

On the 1988 presidential election and the boys on the bus.

An uncertain future for the retailer.

"Sears was so powerful and so successful at one time that they could build the tallest building in the world that they did not need," says James Schrager, a professor of entrepreneurship and strategy at the University of Chicago's Booth School of Business. "The Sears Tower stands as a monument to how quickly fortunes can change in retailing, and as a very graphic example of what can go wrong if you don't 'watch the store' every minute of every day."

As Playboy magazine moves to Los Angeles, the writer considers its place in the Midwest.

No other general interest magazine tried to reach readers in the wide swathe of land between New York and California. “It was a Midwestern magazine, designed for people there. If you wanted it to be hip, edgy, go toe-to-toe with GQ, you were making a mistake,” said Chris Napolitano, a former executive editor who began at Playboy in 1988.

" I really think that for us, who all grew up listening primarily to recorded music, we tend to forget that until about 120 years ago ephemeral experience was the only one people had. I remember reading about a huge fan of Beethoven who lived to the age of 86 [in the era before recordings], and the great triumph of his life was that he’d managed to hear the Fifth Symphony six times. That’s pretty amazing. They would have been spread over many years, so there would have been no way of reliably comparing those performances."

In the weeks after Davis shot the six cops, faked out the costly, nationwide manhunt for 17 days, and held a major portion of the NYPD to a standoff in the Twin Parks Houses near Fordham Road, huge black-and-white mug shot-like photos of a starry-eyed, baby-faced killer adorned the front pages of the tabloids under headlines like “They Won’t Take Me Alive” and the local news anchors excitedly invoked his name at the top of every show.

For the purposes of this essay, I’ll call it ‘ambient privacy’—the understanding that there is value in having our everyday interactions with one another remain outside the reach of monitoring, and that the small details of our daily lives should pass by unremembered. What we do at home, work, church, school, or in our leisure time does not belong in a permanent record. Not every conversation needs to be a deposition.

But despite all that has been promised, almost nothing has been built back in Haiti, better or otherwise. Within Port-au-Prince, some 3 million people languish in permanent misery, subject to myriad experiments at "fixing" a nation that, to those who are attempting it, stubbornly refuses to be fixed. Mountains of rubble remain in the streets, hundreds of thousands of people continue to live in weather-beaten tents, and cholera, a disease that hadn't been seen in Haiti for 60 years, has swept over the land, infecting more than a quarter million people.

A hundred and fifty years ago, slightly more, a strange notion: the dead could be counted. In the Civil War, in the lush fields of the South, Americans first, as a culture, began to imagine death in numbers. Rosters of soldiers, as well as lists of war casualties, were not common practice in the mid-nineteenth century. Many officials feared responsibility for the dead by numbering or naming them, and military leaders felt an accurate count might embolden their enemies.

A secret hope of mine, which I now find hilarious: I imagined that once I had a child, I would become a faster writer. Faster, and also better. It’s hard for me to reconstruct the optimistic logic that led me to this hypothesis. I think I honestly believed that if I did not have the option to write badly, I would simply evolve, like that Lamarckian giraffe, into a more efficient creature.

Yemen on the brink of hell:

In a sense, south Yemen itself offers a grim cautionary tale about the events now unfolding in Taiz and across the country. Until 1990, when the two Yemens merged, South Yemen was a beacon of development and order. Under the British, who ruled the south as a colony until 1967, and the Socialists, who ran it for two decades afterward, South Yemen had much higher literacy rates than the north. Child marriage and other degrading tribal practices came to an end; women entered the work force, and the full facial veil became a rarity. It was only after Ali Abdullah Saleh imposed his writ that things began to change. When the south dared to rebel against him in 1994, Saleh sent bands of jihadis to punish it. The north began treating the south like a slave state, expropriating vast plots of private and public land for northerners, along with the oil profits. Tribal practices returned. Violent jihadism began to grow.

How Viennese psychologist Ernest Dichter transformed advertising:

What makes soap interesting? Why choose one brand over another? Dichter’s first contract was with the Compton Advertising Agency, to help them sell Ivory soap. Market research typically involved asking shoppers questions like “Why do you use this brand of soap?” Or, more provocatively, “Why don’t you use this brand of soap?” Regarding such lines of inquiry as useless, Dichter instead conducted a hundred so-called “depth interviews”, or open-ended conversations, about his subjects’ most recent scrubbing experiences. The approach was not unlike therapy, with Dichter mining the responses for encoded, unconscious motives and desires. In the case of soap, he found that bathing was a ritual that afforded rare moments of personal indulgence, particularly before a romantic date (“You never can tell,” explained one woman). He discerned an erotic element to bathing, observing that “one of the few occasions when the puritanical American [is] allowed to caress himself or herself [is] while applying soap.” As for why customers picked a particular brand, Dichter concluded that it wasn’t exactly the smell or price or look or feel of the soap, but all that and something else besides—that is, the gestalt or “personality” of the soap.

“When I’m in Nigeria, I find myself looking at the passive, placid faces of the people standing at the bus stops. They are tired after a day’s work, and thinking perhaps of the long commute back home, or of what to make for dinner. I wonder to myself how these people, who surely love life, who surely love their own families, their own children, could be ready in an instant to exact a fatal violence on strangers.”

On November 12, 2012, after Belizean police announced that they were seeking him for questioning in connection with the murder of his neighbor, John McAfee began a well-publicized stint on the lam. Six months earlier, the writer had begun an in-depth investigation into McAfee's life. This is the chronicle of that investigation.

Listen to Joshua Davis disucsses this article on the Longform Podcast.