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On the Market

An essay on working at Sotheby’s.

Art pricing is not absolute magic; there are certain rules, which to an outsider can sound parodic. Paintings with red in them usually sell for more than paintings without red in them. Warhol’s women are worth more, on average, than Warhol’s men. The reason for this is a rhetorical question, asked in a smooth continental accent: “Who would want the face of some man on their wall?”

Numbering the Dead

A hundred and fifty years ago, slightly more, a strange notion: the dead could be counted. In the Civil War, in the lush fields of the South, Americans first, as a culture, began to imagine death in numbers. Rosters of soldiers, as well as lists of war casualties, were not common practice in the mid-nineteenth century. Many officials feared responsibility for the dead by numbering or naming them, and military leaders felt an accurate count might embolden their enemies.

Why We’ve Removed Longform from the App Store

As of this week, Longform has been removed from the App Store. (We’ll also be pulling it from the Google Play store.) Previously downloaded versions will cease to update shortly.

We’re proud of what the Longform App achieved. Combined, the Longform App and longform.org have sent over 100 million outbound links to publishers since 2012. We were featured in the App Store and consistently held a Top 10 spot in the News section while the app was being actively developed, eventually racking up over half a million downloads.

For more on why we removed Longform from the App Store, read on here.

The Longform Guide to Optimism in the Second Machine Age

This guide is sponsored by The Second Machine Age, the New York Times bestseller by MIT's Erik Brynjolfsson and Andrew McAfee.

The Second Machine Age is a book about how the technological revolution is reinventing our lives and our economy. But unlike so many writing about tech, Brynjolfsson and McAfee, two thinkers at the forefront of their field, are hopeful for our technological future. And they've come up with roadmap for how to navigate it.

Buy a copy today. And while you wait for it to arrive, check out this collection of great, optimistic articles about tech, curated by Brynjolfsson and McAfee, that helped inspire their book:

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The Scratch Interview with Jonathan Franzen

“I mean, writers are horribly envious and so nobody likes stars, we always feel like it’s a zero-sum game and whatever stardom somebody else has is being taken directly from us, so we hate the stars. But we also need them. Because the possibility of some level of stardom is what will continue to attract new writers to the game. If you’re a linguistically talented 22-year-old, there’s a list of things you can be: you can work in Hollywood, you can be a blogger, etc. And if being a novelist equates to some quaint thing like being a Morris dancer, who’s going to choose this?”