Ben Smith is the media columnist for The New York Times. He was the founding editor-in-chief of BuzzFeed News.

“I do think there's some kind of personality flaw deep in there of wanting to like, you know, find stuff out and tell people.... I'm not sure that's a totally sane or healthy personality trait, but it is definitely, for me, a personality trait…. I think that in political reporting, certainly, there's a kind of reporter who thinks that their job is basically to pull the masks off of these monsters. And I generally tend to think all these people—with some exceptions—are weird and complicated and often doing really awful things. But they aren't necessarily irredeemable or impossible to understand. They're interesting.”

Michael Pollan is a contributing writer for New York Times Magazine, the host of Netflix's How To Change Your Mind, and the author of nine books. The latest is This Is Your Mind On Plants.

“I have found myself at two distinct points in my history having this transition from being the journalist, learning at the feet of these people, to becoming an advocate. And it’s an awkward role for a journalist, but at a certain point it would be kind of false to pretend you didn't have points of view, that there weren't directions in which you think the world should go. And the great thing about doing narrative nonfiction is that editors cut you a fair amount of slack at the end of a 10,000–word piece to say what you think.”

Jake Halpern has written for The New Yorker and The New York Times Magazine and is a contributor to This American Life. His latest book is Bad Paper: Chasing Debt from Wall Street to the Underworld.

"I test out my stories on my kids. You should be able to tell any story, now matter how complicated, to a seven-year-old in a way that they understand. If you can't, that probably means that either a) you're telling the story wrong or b) it's not really a story."

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Carol Loomis retired last summer after 60 years at Fortune. She continues to edit Warren Buffett's annual report.

“Writing itself makes you realize where there are holes in things. I’m never sure what I think until I see what I write. And so I believe that, even though you’re an optimist, the analysis part of you kicks in when you sit down to construct a story or a paragraph or a sentence. You think, ‘Oh, that can’t be right.’ And you have to go back, and you have to rethink it all.” 

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Jack Hitt contributes to Harper’s, The New York Times Magazine, and This American Life.

“I’ve always lived more or less unemployed in these markets, and happily so. I think being unemployed keeps you a little more sharp in terms of looking for stories. It never gets any easier. That motivation and that desperation, whatever you want to call that, is still very much behind many of the conversations I have all day long trying to find those threads, those strings, that are going to pull together and turn into something.”

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Baxter Holmes is a senior writer for ESPN. He won the James Beard Award for his 2017 article, “The NBA's Secret Addiction.”

“If there’s anything I’m really fighting for it’s people’s memory. I love the notion of trying to write a story that sticks with people. And that requires really compelling characters. It requires in-depth reporting — you have to take people on a journey. It needs to be so rich and something they didn’t know. I look for a story that I can tell well enough that it will hold up, that it will earn someone’s memory.”

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Errol Morris is the director of The Thin Blue Line and The Fog of War. His latest film is American Dharma.

“I don’t make films because it makes sense to make them. Probably if I thought carefully about whether they made sense, I would stop immediately. I make them because I have a need to do it. I have a need to think about stuff. Writing and filmmaking for me is a form of thinking. It’s an opportunity to think about something. And I enjoy it. I don’t know what I would do without filmmaking.”

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Jason Parham is a senior writer at Wired.

“I think of myself some days as a critic. Some days I think of myself as a journalist. But I essentially mostly think of myself as an essayist, somebody who is trying to bridge those two traditions. My approach to writing now is kind of simple…I’m always writing about things I like and want to hear about.”

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Hanif Abdurraqib is a poet, essayist, and critic whose work has appeared in The New Yorker, The New York Times Magazine and many other publications. His new book is A Little Devil in America: In Praise of Black Performance.

“I learn from hearing my elders tell stories. There’s an inherent knowing of yourself as a vessel for narration who also has to—is required to—hold the attention of others at all costs. And that’s essentially what I’m trying to do. The broader project of my writing is almost a constant pleading of: Don’t leave yet. Stay here with me for just a little bit longer.”

Jon Mooallem, a contributing writer at The New York Times Magazine, is the author of Wild Ones and American Hippopotamus, the latest story from The Atavist.

"I'm terrible at writing nut graphs. I never know why people should keep reading. That's the menace of my professional existence, trying to figure that out. Because often you have to explain that to an editor before you even start, and I may not even know while I'm writing what the bigger point is."

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Sabrina Rubin Erdely, a contributing editor at Rolling Stone, has also written for GQ, Philadelphia and SELF.

"I think that people are, by their nature, good and want to act rightly. So I'm very interested in why people do these things that result in really bad actions. My lack of outrage actually is one of the things that probably helps me in my reporting because I really am propelled by this pure curiosity. ... I just want to know, 'Where did that come from?'"

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Cheryl Strayed is the author of Wild and Tiny Beautiful Things.

“There's a long history, of women especially, saying 'Well, I just got lucky.' I didn't just get lucky. I worked my fucking ass off. And then I got lucky. And if I hadn't worked my ass off, I wouldn't have gotten lucky. You have to do the work. You always have to do the work.”

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Tyler Cowen is an economist, the co-founder of Marginal Revolution, and the host of Conversations with Tyler. His latest book is The Complacent Class: The Self-Defeating Quest for the American Dream.

“I think of my central contribution, or what I’m trying to have it be, is teaching people to think of counter arguments. I’m trying to teach a method: always push things one step further. What if, under what conditions, what would make this wrong? If I write something and people respond to it that way, then I feel very happy and successful. If people just agree with me, I’m a little disappointed.”

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Evan Osnos is a staff writer for The New Yorker. His new book is Wildland: The Making of America’s Fury.

“I'm always trying to get inside a subculture. That's the thing that I think has been the most enduring, attractive element for me. Is there a world that has its own manners and vocabulary and internal rhythms and status structure? And who looks down on whom? And why? And who venerates whom? Who's a big deal in these worlds? And if I can get into that, it doesn't even really matter to me that much what the subculture is. I'm fascinated by trying to map that thing out.”

Clare Malone is a staff writer for The New Yorker, where she covers the media. Her latest article is ”Hasan Minhaj’s ‘Emotional Truths.’”

“You're going to work a lot of hours if you want to be successful, and you're probably not going to make as much money as your dumb friend from college does. You're choosing it for a different reason, but I do think we have to make efforts to have the [journalism] industry be a middle-class profession.”

Craig Mod is a writer and photographer who has two newsletters, Roden and Ridgeline. His new book is Things Become Other Things.

“There'll be days where … I’m doing a walk and I'll just be like, I don't know what is going to move me today. And then out of the blue, there'll be this small interaction that when you really pay attention to it, it contains kind of this universe of kindness and patience that you otherwise pass by or ignore. If you're in the general mode of looking at things and then being able to take that experience and try to transmute it into an essay for the evening and send it out, it just develops your eye. You just start being able to look more and more and more closely.”

Ginger Thompson is a Pulitzer Prize-winning senior reporter at ProPublica. Her most recent article is "How the U.S. Triggered a Massacre in Mexico."

“How many times have I written the phrase ‘a town that was controlled by drug traffickers?' I had no idea what that really meant. What does it mean to live in a town that’s controlled by drug traffickers? And how does it get that way? One of the things I was hoping that we could do by having the people who actually lived through that explain it to us was that—to bring you close to that and say, ‘No, here’s what that means.’”

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Cheryl Strayed is the author of Wild and Tiny Beautiful Things. Her new podcast is Sugar Calling.

“I think that we have this limited idea of what ambition is. All through my twenties, you wouldn’t necessarily have looked at me and been like, ‘she’s ambitious.’ I mean, I was working as a waitress. I was goofing around and doing all kinds of things. But I was always writing. And I was always really sure and clear and serious about my writing. My ambition was this secret thing within me that I dedicated myself to.”

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Liz Hoffman, a former The Wall Street Journal reporter, is now the business and finance editor for Semafor. Her new book is Crash Landing: The Inside Story of How the World's Biggest Companies Survived an Economy on the Brink.

“I think these systems are hugely important and are wielded by people who are not that accessible. If you can sort of open the aperture a little bit and unpack that and explain to people what’s going on and leave them to sort of, you know, come away with their own conclusions about the morality of the whole thing — that's where I’m most comfortable.”

Susan Dominus is a staff writer at the New York Times Magazine.

"A lot of reporting is really just hanging around and not going home until something interesting happens."

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Jon Favreau, former chief speechwriter for President Obama, is a columnist at The Ringer and co-host of Keepin’ It 1600.

“And then Obama comes over to my desk with the speech, and he has a few edits. And he’s like, ‘I just want to go through some of these edits and make sure you’re ok with this. I did this for this reason. Are you ok with that?’ And I’m like, ‘Yeah, buddy. You’re Barack Obama.’”

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