Frank Rich, a former culture and political columnist for The New York Times, writes for New York and is the executive producer of Veep.

“All audiences bite back. If you have an opinion—forget about whether it’s theater or politics. If it’s about sports, fashion, or food—it doesn’t really matter. Readers are gonna bite back. And they should, you know? Everyone’s entitled. Everyone’s a critic. Everyone should have an opinion. You’re not laying down the law, and people should debate it.”

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Joshuah Bearman is the co-founder of Epic Magazine and a freelance writer. His latest story is "Coronado High."

"People who know me well will realize that parts of this story are actually about me. … It's about loss of innocence and getting to a certain point in your life where you realize the excitement of youth is over. Life at a certain point gets complicated and there are consequences and things get hard. These are people who dealt with those consequences in a way that I never did — they had to go to prison or destroy their friends lives — but that's what I liked about this story. It's a true crime story, but it became universal when I realized that there is this emotional experience that these characters go through that anybody can relate to."

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Carol Loomis retired last summer after 60 years at Fortune. She continues to edit Warren Buffett's annual report.

“Writing itself makes you realize where there are holes in things. I’m never sure what I think until I see what I write. And so I believe that, even though you’re an optimist, the analysis part of you kicks in when you sit down to construct a story or a paragraph or a sentence. You think, ‘Oh, that can’t be right.’ And you have to go back, and you have to rethink it all.” 

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Reeves Wiedeman is a reporter at New York.

“I think the main reason I love the job is reporting. And the fact that you get to go out into situations that you wouldn’t otherwise as your job. I’m someone who gets antsy if I’m just on a vacation sitting around. I’d much rather go somewhere weird and kind of have a purpose. So, just feeling like you can kind of go anywhere and see anything and talk to anyone is a pretty cool way to live your day.”

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Josh Levin is the national editor at Slate. He is the host of the podcast Hang Up and Listen and the author of The Queen: The Forgotten Life Behind an American Myth.

“I think it’s a strength to make a thing, one that people might have thought was familiar, feel strange. And reminding people - in general, in life - that you don’t really know as much as you think you know. I think that carries over into any kind of storytelling.”

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Taffy Brodesser-Akner is a staff writer at the New York Times and the creator of the new Hulu television series Fleishman Is in Trouble, based on her bestselling novel.

“I took the cast out to dinner … And the way they began talking to each other, which was very intimate, was like a punch in the stomach. Because I had always thought that I got people to open up to me [in celebrity profiles]. And I was like, Oh, no, I got them to answer questions differently than maybe they had before. … And that was a little devastating to me.”

Mattathias Schwartz has written for The New Yorker, The New York Times Magazine and Harper's.

"I figure it's like digging through a wall with a spoon: if you spend enough time at it eventually you get to the other side."

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Jess Zimmerman is editor-in-chief of Electric Literature. Her new book is Women and Other Monsters.

“My goals are to be exactly as vulnerable as I feel is necessary. And not that’s necessary to me—that's necessary to the observer, to the reader. If [my story] is out there, it's out there because in order to make the larger point that I wanted to make … I had to give this level of access. It does kind of feel more strategic than cathartic.”

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Josh Dean has written for GQ, Fast Company, New York, and more. His latest piece, "The Life and Times of the Stopwatch Gang," was just published by The Atavist.

“I sort of reject the whole idea of something being beneath me. There are obviously some stories I wouldn’t do or that I have no interest in, but this job is fun and should be fun. And I wouldn’t turn something down that seems like a fun thing for me to do just because maybe the story is not something that 10,000 people are going to tweet about. I don’t give a shit.”

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Adam McKay is a film director, writer, and host of the podcast Death at the Wing.

“Sometimes you do a project and then you look back and you’re like, Ah, shit. I let some of myself get in the way of that. It sucks, but it’s also a part of it. And there are so many times where you’re excited that the story did take off, the wind did catch the sail and it went off on its own. And that just feels so good that it far outweighs the times when you make a mistake, or let something go wrong, or too long, or hit the wrong tone. Which is going to happen. There’s no way around it. But those times when it all just catches perfectly—it’s just so exciting that you keep doing it.”

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Willa Paskin, a former TV critic, is the host of the podcast Decoder Ring.

“I want it to feel like a trap door. When you push on a trap door, there’s like a little spring. If it’s the right idea, you start to look into it, and you’re like, Oh, it’s giving a little.”

David Remnick is the editor of The New Yorker.

“I think it’s important — not just for me, but for the readers — that this thing exists at the highest possible level in 2016, in 2017, and on. That there’s a continuity to it. I know, because I’m not entirely stupid, that these institutions, no matter how good they are, all institutions are innately fragile. Innately fragile.”

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Jodi Kantor is a New York Times investigative reporter and the author of The Obamas. On October 5th, she (with Megan Twohey) published an article detailing decades of sexual harassment payoffs by Harvey Weinstein, and she has covered the story extensively since.

“Being a reporter really robs you of self-consciousness and shyness. You realize that it’s this great gift of being able to ask crazy questions, either really personal or very probing or especially with a powerful — to walk up to Harvey Weinstein, essentially and say, ‘What have you been doing to women all these years, and for how long? All of these other people may be afraid to confront you about it, but we are not.’ That is our job.”

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Rafe Bartholomew is the former features editor at Grantland and the author of Two and Two: McSorley’s, My Dad, and Me.

“I never saw it as something negative because [my dad] comes out, to me, at the end, extremely heroic. … He becomes this dad who I idolized as a bartender, a guy who would hang out with me and make me laugh, a guy I just adored almost every step of the way. I mean, of course, everybody gets into fights. But to me it was always so obvious that he had overcome the problems in his childhood, he’d overcome his own drinking problem, he’d done all these things, and by the time I was older, he’d even found a way to get back into writing and self-publish a couple of books of poems about the bar. So he’s sort of managed to tick off all those goals, just maybe not on the same schedule, maybe not in the most normal way.”

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Julia Turner is editor-in-chief of Slate.

“That’s what we’ve been focused on: trying to double down on the stuff that feels distinctive and original. Because if you spend all your time on a social platform, and a bunch of media brands are optimizing all their content for that social platform, all those media brands’ headlines say the same, all the content is pretty interchangeable. It turns media into this commodity where then what is the point of developing a media company for 20 years? You might as well take the Silicon Valley approach and just make a new one every three years for whatever that moment is.”

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Jeff Sharlet writes about politics and religion for Esquire, GQ, New York Times Magazine, and more.

“I like the stories with difficult people. I like the stories about people who are dismissed as monsters. I hate the term ‘monster.’ ‘Monster’ is a safe term for us, right? Trump’s a monster. Great, we don’t need to wrestle with, ‘Uh oh, he’s not a monster. He’s in this human family with us.’ I’m not normalizing him. I’m acknowledging the fact. Now, what’s wrong with us? If Trump is human, what’s wrong with you?”

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Daisy Alioto is a journalist and the CEO of Dirt Media.

“I don't think I was ever super precious about my writing, but if I was, I'm zero percent precious about it now. Every time I write for Dirt, it saves the company money. ... Nothing will make you sit down and write 800 words in 20 minutes than just needing to get it done. And that is a change that I've seen in myself. I would encourage everyone to be less precious about their writing.”

Susan Casey is the former editor of O and the author of three New York Times bestselling books. Her latest is Voices in the Ocean: A Journey into the Wild and Haunting World of Dolphins.

“The funny thing is people often say, ‘You must be fearless.’ I’m always afraid of whatever it is. But for whatever reason—I think it’s partly naïvety, partly just overwhelming curiosity—I am also not going to let fear stop me from doing things even if I feel it. Unless it’s that pure…you do have to listen to your body sometimes if it tells you not to do something that could result in you really never coming up from falling on that 70-foot wave.”

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Sean Fennessy is the editor-in-chief of The Ringer and a former Grantland editor. He hosts The Big Picture.

"What I try to do is listen to people as much as I can. And try to be compassionate. I think it’s really hard to be on the internet. This is an internet company, in a lot of ways. We have a documentary coming out that’s going to be on linear television that’s really exciting. Maybe we’ll have more of those. But for the moment, podcast, writing, video: it’s internet. [The internet] is an unmediated space of angst and meanness and a willingness to tell people when they’re bad, even when they’ve worked hard on something. That’s like the number one anxiety that I feel like we’re dealing with on a day-to-day basis with everybody, myself included."

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Brin-Jonathan Butler has written for SB Nation, ESPN, and The New York Times. His new book is A Cuban Boxer’s Journey.

"He smiled at me and just to make small talk, I said, 'You know, you’ve got this gold grill on your teeth. Where did you get that from?' And he said, 'Oh, I just melted my gold medals into my mouth.' And I thought, 'I think I’ve got a story here.'"

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Alex Blumberg is a former producer for This American Life and Planet Money. Last year he founded Gimlet Media, a podcast network, and hosts its first show, StartUp.

“When someone starts talking about something difficult, when they get unexpectedly emotional, your normal human reaction is to sort of comfort and steer away. To say, ‘Oh I’m sorry, let’s move on.’ What you need to do, if you want good tape, is to say, ‘Talk more about how you’re feeling right now.’ It feels like a horrible question to ask. It feels like you're going against your every instinct as a decent human being to go toward the pain that this person is experiencing.”

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Zach Harris is a journalist whose latest article for Rolling Stone is "Meet the Gen Z Hothead Burning Up Pro Bowling."

“I'm not like a staff writer who has … status and access. But if I come up with something fun that you've never heard of that might connect to the larger culture, then it kind of hits a nerve and a sweet spot for me. Someone like a pro skateboarder or a pro bowler, you guys have never heard of. And so being able to present a person and a culture and a world to a wider audience, I think suits me well and has been really a fun way to do profiles.”

Brooke Gladstone is the host of On the Media and the author of The Influencing Machine.

“I'm not going to get any richer or more famous than I am right now. This is it, this is fine — it's better than I ever expected. I don't have anything to risk anymore. As far as I’m concerned, I want to just spend this last decade, decade and a half, twenty years, doing what I think is valuable. I don’t have any career path anymore. I’m totally off the career path. The beautiful thing is that I just don’t have any more fucks to give.”

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