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Mitchell S. Jackson is a journalist and author. His profile of Ahmaud Arbery, ”Twelve Minutes and a Life,” won the 2021 Pulitzer Prize for Feature Writing.

”What is 'great'? 'Great' isn’t really sales, right? No one cares what James Baldwin sold. So: Are you doing the important work?”

Jesse David Fox covers comedy for Vulture, where he hosts the podcast Good One. His new book is Comedy Book: How Comedy Conquered Culture—and the Magic That Makes It Work.

“There’s a complete lack of anyone who’s ever written about comedy seriously compared to any other art form. There’s just nothing. … So the challenge was, how do you start a conversation that no one has been participating in?”

Jake Halpern has written for The New Yorker and The New York Times Magazine and is a contributor to This American Life. His latest book is Bad Paper: Chasing Debt from Wall Street to the Underworld.

"I test out my stories on my kids. You should be able to tell any story, now matter how complicated, to a seven-year-old in a way that they understand. If you can't, that probably means that either a) you're telling the story wrong or b) it's not really a story."

Thanks to TinyLetter and Bonobos for sponsoring this week's episode.

Baxter Holmes is a senior writer for ESPN. He won the James Beard Award for his 2017 article, “The NBA's Secret Addiction.”

“If there’s anything I’m really fighting for it’s people’s memory. I love the notion of trying to write a story that sticks with people. And that requires really compelling characters. It requires in-depth reporting — you have to take people on a journey. It needs to be so rich and something they didn’t know. I look for a story that I can tell well enough that it will hold up, that it will earn someone’s memory.”

Thanks to Mailchimp, Substack, and Pitt Writers for sponsoring this week's episode.

Jason Parham is a senior writer at Wired.

“I think of myself some days as a critic. Some days I think of myself as a journalist. But I essentially mostly think of myself as an essayist, somebody who is trying to bridge those two traditions. My approach to writing now is kind of simple…I’m always writing about things I like and want to hear about.”

Thanks to Mailchimp for sponsoring this week's episode.

Tessa Hulls is a writer and artist whose work has appeared in The Rumpus, The Washington Post, and The Capitol Hill Times. Her new book, a graphic memoir, is Feeding Ghosts.

“This project is the thing I have spent my entire life running from. I was incredibly determined to never touch this, either personally or professionally. … It was more an eventual act of resignation than a desire.”

Ana Marie Cox is the senior political correspondent for MTV News, conducts the “Talk” interviews in The New York Times Magazine, and founded Wonkette.

“When people are sending me hate mail or threats, one defense I have against that is ‘you don’t know me.’ You know? That wasn’t something I always was able to say. As I’ve become a stronger person, it’s been easier for me to be like, ‘The person they’re attacking, it’s not me.’”

Thanks to MailChimp, Squarespace, and Blue Apron for sponsoring this week's episode.

Michael Jordan and the World He Made

The NBA Finals tipoff tonight, with LeBron James gunning for his third straight title. Unquestionably the best player in the world today, James would become one of the best of all-time with another championship.

But he'd still only be halfway to Michael Jordan.

Our latest pick from Open Road Media's archive is the greatest book ever written about the NBA's greatest player: David Halberstam's Playing for Keeps. It tells the story of Jordan's rise, his talent, his unrivaled competitiveness and how the NBA capitalized on his massive appeal.

The book is trademark Halberstam, thorough and fascinating. One of our favorite parts: the chapter on Jordan's first championship, which is available free on Longform.

Download Playing for Keeps between now and June 9 for the special price of $4.99 at Amazon, Apple or Barnes & Noble.

Jon Mooallem, a contributing writer at The New York Times Magazine, is the author of Wild Ones and American Hippopotamus, the latest story from The Atavist.

"I'm terrible at writing nut graphs. I never know why people should keep reading. That's the menace of my professional existence, trying to figure that out. Because often you have to explain that to an editor before you even start, and I may not even know while I'm writing what the bigger point is."

Thanks to TinyLetter for sponsoring this week's episode.

Evan Osnos is a staff writer for The New Yorker. His new book is Wildland: The Making of America’s Fury.

“I'm always trying to get inside a subculture. That's the thing that I think has been the most enduring, attractive element for me. Is there a world that has its own manners and vocabulary and internal rhythms and status structure? And who looks down on whom? And why? And who venerates whom? Who's a big deal in these worlds? And if I can get into that, it doesn't even really matter to me that much what the subculture is. I'm fascinated by trying to map that thing out.”

Palling Around with Terrorists

Schaeffer Cox, who is accused of plotting to kill State Troopers and a federal judge, shifted rapidly from a Ron Paul campaign worker and Tea Party activist to a hardcore militia leader. His conspiracy revealed, mainstream Alaskan politicians are scrambling to distance themselves from their ties to Cox.

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Keith Gessen is the founding editor of n+1 and a contributor to The New Yorker.

"The founding editors are slowing down. We're not mad at anyone anymore. We think everything is great. ... But amazingly at n+1, we've had this younger generation of angry young women kind of rise up. Something has created space for young editors to come in and be really angry ... But that's holy, that's the thing that makes great writing: being angry."

Thanks to TinyLetter for sponsoring this week's episode!

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Malcolm Gladwell is a staff writer at The New Yorker. His latest book is David and Goliath: Underdogs, Misfits, and the Art of Battling Giants.

"The categories are in motion. You turn into a Goliath, then you topple because of your bigness. You fall to the bottom again. And Davids, after a while, are no longer Davids. Facebook is no longer an underdog—it's now everything it once despised. I am everything I once despised. When I was 25, I used to write these incredibly snotty, hostile articles attacking big-name, nonfiction journalists. Now I read them and I'm like, 'Oh my God, they're doing a me on me!'"

Thanks to TinyLetter and EA SPORTS FIFA 14 for sponsoring this week's episode.

Susie Cagle is a journalist and illustrator.

“I don’t really know what it was that made me not quit. I still kind of wonder that. There have been many times over the last couple of years even, as things are taking off in my career, things are going well, I’m writing about wonderful things that are interesting to me, and I still wonder—should I be doing this? What the hell is next year gonna look like?”

Thanks to MailChimp, FreshBooks, and AlarmGrid for sponsoring this week's episode.

Wesley Yang writes for New York and other publications.

“If a person remains true to some part of their experience, no matter what it is, and they present it in full candor, there’s value to that. People will recognize it. Once I knew that was true, I knew I could do this.”

Thanks to MailChimp, Home Chef, and Trunk Club for sponsoring this week's episode.

Mike Issac covers Silicon Valley for The New York Times. He is the author of Super Pumped: The Battle for Uber.

“People try to use journalists all the time. Your job as a journalist is to figure out who’s using you, why they’re using you, and whether you can do something legitimately without playing into one side or another.”

Thanks to MailChimp, Pitt Writers, and Wolverine Podcast for sponsoring this week's episode.

Stephanie Clifford is an investigative journalist and novelist who has written for The New York Times, The New Yorker, The Atlantic, and many other publications. Her most recent article is "The Journalist and the Pharma Bro."

“I think your job as a journalist—particularly with people who are in vulnerable situations or people who are not used to press—is to explain what the fallout might be."

Thanks to Mailchimp for sponsoring this week's episode.

Vanessa Grigoriadis writes for Vanity Fair, Rolling Stone, and The New York Times Magazine. Her new book is Blurred Lines: Rethinking Sex, Power, and Consent on Campus.

“I’m a controversial writer. I’ve never shied away from controversy. I’ve only really courted it because I realized a lot earlier than a lot of other people who are involved in this whole depressing business that clicks are the way to go, right? Or eyeballs, as we used to call them, or readership. I come out of a Tom Wolfe-like, Hunter S. Thompson kind of tradition. You don’t mince any words, you just go for the jugular and you say as many things that can stir people up as possible.”

Thanks to MailChimp, Squarespace, and Casper for sponsoring this week's episode.