Evan Ratliff, a co-host of the Longform Podcast, is host of the new podcast Persona: The French Deception.

“One of these big scams is like a story. And in the story, what they're doing is they're manipulating you to be a participant in the story, and they're getting you so hooked that you will not just do anything they say, but you will invest yourself in bringing the story to its conclusion. And like, isn't that what you're doing if you're trying to get someone to listen to eight episodes, spend that much of their life listening to your voice? … The idea that every story has this person pulling the strings... I like revisiting that in everything that I do."

Cheryl Strayed is the author of Wild and Tiny Beautiful Things. Her new podcast is Sugar Calling.

“I think that we have this limited idea of what ambition is. All through my twenties, you wouldn’t necessarily have looked at me and been like, ‘she’s ambitious.’ I mean, I was working as a waitress. I was goofing around and doing all kinds of things. But I was always writing. And I was always really sure and clear and serious about my writing. My ambition was this secret thing within me that I dedicated myself to.”

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Nancy Updike is a founding producer and senior editor at This American Life. Jenelle Pifer, a former Longform Podcast editor, is a senior producer at Serial. Their new three-part podcast, hosted by Updike and produced by Pifer, is We Were Three.

Updike: “I say it’s a story that’s a bit about COVID, but really about a family, and that’s the closest I’ve gotten to a short version. I don’t know. Why is that? I never have a short version of something I’m working on—never.”

Pifer: “We were doing a lot of talking about, for Nancy, what are the driving questions you tend to be attracted to? There were a few things we came up with, one of which was that you tend to gravitate toward stories where somebody is in the middle of something that they don’t know what to make of yet, and you kind of just want to sit with them and see what direction they walk in, or what they say, or what meaning they put onto something.”

Charlie Warzel is a senior tech writer for BuzzFeed.

“Part of the big tech reckoning that we’re seeing since the election isn’t really about the election, it isn’t really about Trump or politics. It’s more about this idea that: Wow, these services have incredibly real consequences in our everyday lives. I think that realization is really profound and is going to shape how we try to figure out what it means to be online from here on out. To keep stories relevant, we have to keep that in mind and try to figure out how to speak to that audience and guide them through that reckoning.”

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Lulu Garcia-Navarro is a former war correspondent and host of NPR’s Weekend Edition. Her new podcast, for the New York Times, is First Person.

“I would always say that if you go cover a story and you already know what people are going to say, and you already have it in your head what the outcome is, and there's no surprise there, then that's a story that you shouldn't be working on. You have to allow the opportunity for there to be a journey. And for there to be something at the end of it, that is gonna be like, Wow. I really never thought that. I didn't think that I was coming here to report on that, but I guess that's what I'm here to report on.”

David Haskell is the editor-in-chief of New York Magazine.

“Fingers crossed, knock on wood, we've got time here. You can't ever take that for granted, but I think it's fair to indulge a long-term perspective. More than fair, actually — I think it's part of the job, for me at least, to be plotting and dreaming years out. And to be fashioning the magazine toward that long-term vision as gingerly as I can without it breaking.”

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Azmat Khan is an investigative reporter and a contributing writer to The New York Times Magazine.

"For me, what matters most is systematic investigation, and I think that’s different than an investigative story that might explore one case. It’s about stepping back and understanding the big picture and getting to the heart of something. It doesn’t have to be a number’s game, but being able to say: Look, I looked at a wide enough sample of whatever this issue is, and here is what this tells us. That is what I crave and love the most."

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Jake Silverstein is editor-in-chief of Texas Monthly.

"Texas is not a frontier in the same way it was 150 years ago, but it still has a frontier mentality. And that's definitely true from a journalistic standpoint. ... You have more of a feeling that you're figuring things out for yourself. Which means that you make more mistakes, but you also have a little bit more leeway and freedom to find a certain path down here than you would if you were surrouded by other magazines and media companies."</i>

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Craig Mod is a writer and photographer. His podcast is On Margins.

“You pick up an iPad, you pick up an iPhone—what are you picking up? You’re picking up a chemical-driven casino that just plays on your most base desires for vanity and ego and our obsession with watching train wrecks happen. That’s what we’re picking up and it’s counted in pageviews, because—not to be reductive and say that it’s a capitalist issue, but when you take hundreds of millions of dollars of venture capital, and you’re building models predicated on advertising, you are gonna create fucked-up algorithms and shitty loops that take away your attention. And guess what? You need to engage with longform texts. You need control of your attention. And so I think part of what subverted our ability to find this utopian reading space is the fact that so much of what’s on these devices is actively working to destroy all of the qualities needed to create that space.”

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Brooke Jarvis is a contributing writer for The New York Times Magazine.

“Obsession is inherently interesting. We want to know why somebody would care so much about something that it could direct their whole life. ... When people care about something a lot, what can be more interesting than that to understand what drives those powerful emotions? ... Part of why I do this work is that I am able to get temporarily obsessed with a lot of different things and then move on to the next thing that I'm temporarily obsessed with. ... There's always a new question that I want to follow.”

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Jonah Weiner, contributing editor at Rolling Stone, pop critic at Slate, and contributor to The New York Times Magazine and The New Yorker.

"The thing that I've found useful is really actually to delete everything that I've written and go at it fresh, and re-envision it again: this is going to be my new lede now. That's really the best way to do it, because if there are these vestigial sentences, and vestigial sequences or paragraphs that are in the draft, for me, that's just going to snap me back to where my head was at, in an unproductive way ... Often, I'll find that that is just this great cure-all. Just delete it all, go for a walk or whatever, and then sit down and start writing an entirely different feature about the exact same subject."

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Susan Dominus is a staff writer at the New York Times Magazine.

"A lot of reporting is really just hanging around and not going home until something interesting happens."

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Joseph Cox is a cybersecurity journalist and co-founder of 404 Media. His new book is Dark Wire: The Incredible True Story of the Largest Sting Operation Ever.

“In the not too distant future, I will be a very old man, and maybe I won't be able to spend all day talking to drug traffickers. I will be mentally and physically exhausted. So I will doggedly pursue the story right now while I can.”

Alzo Slade is a correspondent for VICE News and host of the podcast Cheat.

“Human beings, we are the same, right? Like when you come out of the womb, you need to eat, you need to sleep, you need to pee, you need to shit, and when it comes to emotional needs, you need to feel loved. You need to feel there's compassion, you know? You need to feel significant and of value. And when it comes to like the feeling of significance and feeling valued, I think that's where we start to get into trouble because the same things that you hold of value, I may not in the same way. […] And so if I can engage you and recognize the perspective from which you come, and at least give you an entry level or a human level of respect from the beginning, then the departure point for our engagement is a proper one, as opposed to an antagonistic one.”

Pamela Colloff is an executive editor and staff writer at Texas Monthly.

"That sense of loss, that sense of normal life turning on a dime is something that, in a very different way, I’ve experienced. And I carry that with me into some of the more difficult stories."

Mimi Swartz has written for Talk, The New Yorker and Vogue. She is an executive editor at Texas Monthly.

"Here’s this great [public interest] story that nobody’s ever told. Now how can I write it so the maximum number of people want to read it? I try to make the homework part as interesting and compelling as possible."

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Jon Mooallem is a journalist, author, and host of The Walking Podcast. His latest book is This is Chance!: The Shaking of an All-American City, A Voice That Held It Together.

“There is this impulse that we have, this very clearly documented impulse that people everywhere have, to help. It sounds tacky, but when the bottom drops out, when ordinary life is overturned and there’s this upheaval or this disruption—if it’s a natural disaster or even something like this, that there’s ... in the book I call it a ‘civic immune response.’ People do spontaneously help each other, they work together, they collaborate. This whole idea that society falls apart and everyone descends into madness and violence is just not true. And we know that. We have science that shows it.”

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Charles Duhigg is a New York Times reporter and author of The Power of Habit.

"The stuff that gets cut out gets cut out for a reason. The discipline of space is always a good discipline. If it deserves to be read, it shouldn't be on the cutting room floor ... If it ends up on the cutting room floor, there's usually a reason why."

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