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Birth of an MTV Nation

An oral history.

Tom Freston: We knew we needed a real signature piece that would look different from everything else on TV. We also knew that we had no money. So we went to NASA and got the man-on-the-moon footage, which is public domain. We put our logo on the flag and some music under it. We thought that was sort of a rock ’n’ roll attitude: “Let’s take man’s greatest moment technologically, and rip it off.”

This Week's Most Popular Articles in the Longform App

A husband who spent millions failing to kill his wife, the nightmare of working for RadioShack and how an East German quantum chemist became the world’s most powerful woman — the most read articles this week in the Longform App, available free for iPhone and iPad.

This Week's Most Popular Articles in the Longform App

A surgeon opens up about medical mistakes, Chris Rock discusses Ferguson and Cosby, and the story of a woman who survived her husband's repeated attempts to have her killed — the most read articles this week in the Longform App, available free for iPhone and iPad.

This Week's Most Popular Articles in the Longform App

<img src="http://longform.org/stuff/images/seven-month-old-twins-615.jpg" title=“babies and babies" class="bleed" alt=“”>The rise and murderous fall of a pecan dynasty in Texas, the inside story of how Marissa Mayer lost her way at Yahoo! and why a baby’s brain needs love to develop — the most read articles this week in the Longform App, available free for iPhone and iPad.

After the death of Jack Kevorkian, Lawrence Egbert is the new public face of American assisted suicide

A profile of the Final Exit Network’s former medical director:

In those final seconds before his patients lose consciousness and die, the words they utter sound like Donald Duck, he says, imitating the high-pitched, nasally squeak familiar to any child who has sucked a gulp from a helium balloon. So, this is how a human being can leave this Earth? Sounding like Donald Duck?

Let the Robot Drive

The autonomous car of the future is here:

I was briefly nervous when Urmson first took his hands off the wheel and a synthy woman’s voice announced coolly, “Autodrive.” But after a few minutes, the idea of a computer-driven car seemed much less terrifying than the panorama of indecision, BlackBerry-fumbling, rule-flouting, and other vagaries of the humans around us—including the weaving driver who struggles to film us as he passes.

One Awful Night in Thanh Phong

"I thought dying for your country was the worst thing that could happen to you, and I don't think it is. I think killing for your country can be a lot worse. Because that's the memory that haunts."

On February 25, 1969, Bob Kerrey led a raid into a Vietnamese peasant hamlet during which at least 13 unarmed women and children were killed.

Sears – Where America Shopped

An uncertain future for the retailer.

"Sears was so powerful and so successful at one time that they could build the tallest building in the world that they did not need," says James Schrager, a professor of entrepreneurship and strategy at the University of Chicago's Booth School of Business. "The Sears Tower stands as a monument to how quickly fortunes can change in retailing, and as a very graphic example of what can go wrong if you don't 'watch the store' every minute of every day."

The Larry Davis Show

In the weeks after Davis shot the six cops, faked out the costly, nationwide manhunt for 17 days, and held a major portion of the NYPD to a standoff in the Twin Parks Houses near Fordham Road, huge black-and-white mug shot-like photos of a starry-eyed, baby-faced killer adorned the front pages of the tabloids under headlines like “They Won’t Take Me Alive” and the local news anchors excitedly invoked his name at the top of every show.

The New Wilderness

For the purposes of this essay, I’ll call it ‘ambient privacy’—the understanding that there is value in having our everyday interactions with one another remain outside the reach of monitoring, and that the small details of our daily lives should pass by unremembered. What we do at home, work, church, school, or in our leisure time does not belong in a permanent record. Not every conversation needs to be a deposition.

Numbering the Dead

A hundred and fifty years ago, slightly more, a strange notion: the dead could be counted. In the Civil War, in the lush fields of the South, Americans first, as a culture, began to imagine death in numbers. Rosters of soldiers, as well as lists of war casualties, were not common practice in the mid-nineteenth century. Many officials feared responsibility for the dead by numbering or naming them, and military leaders felt an accurate count might embolden their enemies.

Michael Grabell and Bernice Yeung are investigative reporters at ProPublica. They won the George Polk Award for Health Reporting for their coverage of the meatpacking industry's response to the pandemic, including their feature "The Battle for Waterloo."

This is final part of a week-long series of conversations with winners of this year's George Polk Awards in Journalism.

Donovan X. Ramsey is a journalist and author of the new book When Crack Was King: A People’s History of a Misunderstood Era.

“I've only ever wanted to write about Black people—and that includes the elements of our lives that are difficult. I’ve always prided myself on being able to metabolize that information and not really be harmed by it. And this book really taught me that writing and processing is not just something that you do in your head. That the information does go through you as you're trying to make sense of it. And it's not happening to you, right? It's not like a direct form of PTSD that you have, but you do experience some trauma when you open up your imagination in that way.”

Liliana Segura writes for The Intercept.

"My form of advocacy against the death penalty, frankly, has always been to tell those stories that other people aren’t seeing. And to humanize the people—not just the people facing execution, but everyone around them."

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Samin Nosrat is a food writer, educator, and chef. She is the author of Salt, Fat, Acid, Heat and hosts a series by the same name on Netflix.

“I kind of couldn’t exist as just a cook or a writer. I kind of need to be both. Because they fulfill these two totally different parts of myself and my brain. Cooking is really social, it’s very physical, and also you don’t have any time to become attached to your product. You hand it off and somebody eats it, and literally tomorrow it’s shit. … Whereas with writing, it’s the exact opposite. It’s super solitary. It’s super cerebral. And you have all the time in the world to get attached to your thing and freak out about it.”

Thanks to MailChimp, and Pitt Writers for sponsoring this episode.

Paul Tough is a contributing writer to the New York Times Magazine and the author of The Years That Matter Most: How College Makes or Breaks Us.

“The nice thing about a book as opposed to a magazine article is that it’s less formulaic. As a writer, it gives you more freedom — you’re trying to create an emotional mood where ideas have a place to sit in a person’s brain. And when people are moved by a book, it’s not by being told, ‘Here’s the problem, here’s the answer, now go do it.’ It’s by having your vision of the world slightly changed.”

Thanks to MailChimp and Pitt Writers for sponsoring this week's episode.

Nilay Patel is editor-in-chief of The Verge and hosts the podcast Decoder.

“The instant ability—unmanaged ability—for people to say horrible things to each other because of phones is tearing our culture apart. It just is. And so sometimes, I’m like, Man, I wish our headline had been: ‘iPhone Released. It’s A Mistake.’ … But I think there’s a really important flipside to that … a bunch of teenagers are able to create culture at a scale that has never been possible before. Also, a bunch of marginalized communities are able to speak with coordinated voices and make change very rapidly. And that balance—I don’t think we’ve quite understood.”

Thanks to Mailchimp for sponsoring this week's episode.

Adrian Chen is a staff writer at Gawker and editor at The New Inquiry.

"I've never written a magazine feature. [My writing is] similar, in that I try to bring in the bigger issues, and not just, you know, be funny or tell a sensational story. But I think it's also kind of rough and sketchy in the way that blog posts are. Longform blog writing is like, I don't spend a long time editing or looking it over. It's like, just type as fast as you can and try to cram all of your research in, and then it goes up."

Thanks to TinyLetter for sponsoring this week's episode!

Monika Bauerlein and Clara Jeffery are the co-editors of Mother Jones.

"We probably pay more attention to our fact-checking and our research than almost everybody in our industry. By the time we publish stuff, we make sure it's unimpeachable because people would like to impeach it."

Thanks to TinyLetter and HostGator for sponsoring this week's episode.

George Quraishi is the co-founder and editor of Howler.

“We raised $69,001. And that paid for the first issue. I call it subsistence magazine making, because every issue pays for the next one.”

Thanks to this week's sponsors: TinyLetter, Squarespace, The Great Courses, and Aspiration.

Laura June is author of Now My Heart Is Full.

“Parenting wasn’t considered literary fodder for a long time. I think women in particular are raised not to complain. Which is not what I was doing. If you have to boil it down, it’s base emotion. Then you’re complaining about how hard it is. Or, the opposite end, you’re bragging. There’s no in between. Most of my writing is in between.”

Thanks to MailChimp, Read This Summer, Google Play, and Pitt Writers for sponsoring this week's episode.

Roger Bennett is a co-host of Men In Blazers and the author of (Re)born in the USA: An Englishman's Love Letter to His Chosen Home.

“So much of my work is about human tenacity. That value of perseverance, of driving onwards. I believe life is about darkness and happiness. I believe that nothing is given, you fight for everything. And how you operate in moments of doubt and darkness ultimately define you. So I talk a lot as a professional about tenacity. What I've never linked that to before was my own biography. What did surprise me when I read the book as not being about me, but just read it as a book, was how bloody tenacious I was in fleeting moments of real awfulness.”

Anita Hill is a professor and author. Her new book is Believing: Our Thirty-Year Journey to End Gender Violence.

"I really do feel that my life now has purpose. And my responsibility really is to live out that purpose as much as possible. The reason that this isn’t entirely daunting is that I realize I am one individual. And that the issues will not depend on me entirely. … But I also realize that every person who has the opportunity should be involved, and that includes me."